Demand Generation Manager
Posted 11 days 1 hour ago by Better placed recruitment
Title: Demand Generation Manager - SaaS/B2B
Location: Southwest London Hybrid (3 days in the office, non-negotiable)
Salary: £50,000-£60,000 + Discretionary Bonus: 5%
We're working with a fast-growing, PE-backed SaaS company in the B2B space that's scaling at pace and looking for a Demand Generation Manager to join their talented marketing team.
This is a new role created off the back of steep growth. The company is PE-backed with unlimited resources, led by a CEO who truly trusts and empowers the marketing function - giving you real freedom and autonomy to deliver results. Retention here is exceptional, with team members staying anywhere from 5 to 20 years thanks to a fantastic culture and bright, brilliant colleagues.
What you'll be doing- Own performance marketing across LinkedIn, Google, and Bing, managing campaigns in-house
- Design and execute ABM programmes (1:Many, 1:Few, 1:1) in close partnership with sales
- Build, segment, and nurture audiences in HubSpot - automating workflows and lead scoring
- Analyse campaign performance, deliver insights, and iterate fast for maximum impact
- Partner with content and product marketing to ensure consistent messaging and strong creative assets
- Proven performance marketing experience
- Solid track record in ABM strategy and execution
- 5+ years owning demand generation for B2B SaaS
- HubSpot Marketing Hub expertise
- Hybrid: 3 days in the office (typically Tue, Wed, Thu)
- Up to 5% bonus + competitive base salary
- 28 days holiday + option to buy 5 more, plus bank holidays
- PE-backed growth business with strong leadership and a fantastic culture
- Real scope for development and progression in a high-performing team
If you're looking for a role where you can combine strategy and hands-on execution in a business that's going places, we'd love to hear from you.