Demand Generation Events Manager - EMEA (12 months contract)

Demand Generation Events Manager - EMEA (12 months contract)

Department: Demand Generation

Employment Type: Contract

Location: UK

Description

About the team

The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact.

We are seeking a results-driven and highly motivated demand generation expert to join our marketing team to own and execute the demand generation strategy for our highest value events in EMEA. This is a business critical role at Stripe that will significantly impact our GTM organization and mature how we show up in the marketplace. This role will be responsible for building and executing the pre-event promotion, audience acquisition, and post-event follow up strategy of Stripe owned events in the region. The ideal candidate will have a proven track record of developing and managing integrated marketing campaigns for in-person events, consistently meeting and exceeding registration and attendance targets.

Key Responsibilities

• Demand Generation: Develop and execute comprehensive demand generation strategies aimed at maximizing event registration and attendance, aligning with the company's overarching business goals.
• Event Promotion: Manage the promotional calendar and execution across multiple channels, including email marketing, paid media, social media and partner marketing. Experience promoting large events with 1000+ attendees is a plus.
• Project Management: Organize and oversee multiple event-promotion tactics, ensuring that timelines and objectives are met through careful coordination and planning.
• Cross-Functional Collaboration: Collaborate effectively with various teams including Event Marketing, Field Marketing, Marketing Operations, Brand, Communications and Sales Development to foster a cohesive and impactful campaign execution.
• Communication Skills: Exhibit strong verbal and written communication skills to present updates to senior leadership and engage stakeholders across different departments.

Performance Analysis: Establish performance targets, measure results, and conduct in-depth analysis on registration pacing, attendance rates and pipeline influence. Identify performance insights and use this data to inform strategic pivots and performance narratives. Analyse post-event metrics and optimise for future events.

Skills, Knowledge & Expertise

• Bachelor's degree in Marketing, Business, or a related field
• 5 years of experience in B2B demand generation, with a specific focus on events
• Proficient in digital marketing strategies and tools
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent collaboration skills with a history of successful cross-functional teamwork
• Strong analytical skills, with proven ability to analyse data and provide actionable insights
• Exceptional verbal and written communication skills
• A passion for creating compelling event experiences and a deep understanding of what drives attendance

• Experience in promoting large events with 1,000+ attendees
• Experience marketing to audiences in UK, France and/or Germany; fluency in French or German is a plus
• Experience in event marketing or event planning
• Ability to work collaboratively with cross-functional and cross-border teams
• Strong problem solving skills and a proactive approach to finding solutions and hitting targets
• Excellent attention to detail and ability to manage tight deadlines in a fast-paced environment
• Hands-on experience with marketing automation (e.g. Marketo) and CRM (e.g. Salesforce) platforms
• Experience in high-growth technology or payments industry