Demand Gen Strategic Account Director (Sales)

Posted 25 days 19 hours ago by Moriati Digital Recruitment

Permanent
Full Time
Other
London, United Kingdom
Job Description
About the Opportunity

We are a leading international provider of B2B intelligence, media, and marketing services supporting professionals across fintech, payments, and digital commerce. Our platform delivers deep industry insight, high-value audiences, and measurable marketing performance that enables enterprise clients to accelerate growth, improve conversion, and maximise ROI.

Demand / Lead Generation - Strategic Account Director

As part of our continued expansion, we are seeking a Demand / Lead Generation - Strategic Account Director to lead relationships with Tier 1 and Tier 2 enterprise clients, drive revenue growth, and shape high-impact B2B demand generation partnerships.

This is a senior, commercially focused role requiring strong expertise in B2B marketing services, pipeline creation, conversion optimisation, AOV, ROI, and measurable campaign performance.

Role Overview

Working closely with the CEO and cross functional teams, you will:

  • Own and grow a portfolio of high value strategic accounts
  • Act as a trusted advisor on demand generation and revenue acceleration
  • Align marketing solutions to client growth, lead quality, and conversion outcomes
  • Drive long term partnerships, renewals, and upsell opportunities

Success in this role requires deep experience in enterprise B2B sales, demand generation strategy, and commercial performance metrics.

Key Responsibilities Strategic Account Leadership
  • Develop and execute growth strategies for Tier 1 & Tier 2 accounts
  • Build C suite relationships and position yourself as a strategic advisor
  • Translate client business objectives into measurable demand generation programmes
  • Collaborate with internal stakeholders to evolve client led marketing solutions
Demand Generation & Revenue Growth
  • Drive pipeline creation, lead quality, and conversion performance
  • Deliver campaigns focused on ROI, CAC efficiency, AOV uplift, and revenue attribution
  • Identify cross sell and upsell opportunities across marketing services and media
  • Lead commercial negotiations, renewals, and long term agreements
  • Consistently meet or exceed revenue targets
Client Engagement & Market Presence
  • Build relationships across complex buying groups and senior stakeholders
  • Represent the organisation at industry events, conferences, and executive forums
  • Provide data driven insight and performance reporting to clients and internal teams
  • Share market intelligence to inform product, editorial, and marketing strategy
Candidate Profile Essential Experience
  • 7+ years in strategic account management, enterprise sales, or B2B marketing services
  • Proven success delivering demand generation, lead generation, and revenue growth
  • Strong understanding of conversion metrics, ROI, CAC, AOV, attribution, and funnel performanceTrack record managing large, complex enterprise accounts
  • Exceptional relationship building and C suite influence
  • Commercially driven with strong negotiation and forecasting skills
  • Excellent written and verbal communication in English
Preferred
  • Experience in fintech, payments, ecommerce, or digital media
  • Familiarity with CRM platforms (e.g., Salesforce) and structured sales methodologies
  • Analytical, data led approach to marketing and revenue performance
Why Join
  • Senior, high impact role in a growing international B2B organisation
  • Opportunity to shape enterprise demand generation strategy
  • Work with a high performing, collaborative leadership team
  • Strong career progression and professional development
  • Exposure to global clients, markets, and industry events