CRM Marketing Operations Specialist

CRM Marketing Operations Specialist

Role: CRM Marketing Operations Specialist
Industry: Media & Entertainment
Specialism(s): CRM, Messaging, Braze, AEM, Quality Assurance, CRM Lifecycle Comms, Solution Design, Push, In-App, SMS
Type: Contract, Inside IR35
Location: London (Hybrid)
Pay Rate: £250 - £305 per day
Start: October 2025

CRM Marketing Operations Specialist

CPS Group UK are delighted to be working with a leading brand to appoint a CRM Marketing Operations Specialist to enable marketer strategies through knowledge and execution of messaging channel end-to-end solutions

The CRM Marketing Operations Specialist is accountable across the messaging life cycle, from solution design to build and deployment, to understanding the impact of the campaign. The role is critical to ensuring high-quality user experience through a rigorous quality assurance approach and peer feedback.

Role Requirements

* Build, test and execute CRM messages across the entire customer life cycle
* Continually drive messaging optimization and best practice adoption
* Run A/B and multivariate tests
* Coordinate with marketing teams to create and manage the end-to-end marketing campaign process
* Create and manage project plans with clearly defined deliverables and resources
* Within the team, coordinate CRM workstreams and prioritise effectively
* Track and communicate CRM messaging progress
* Monitor messaging campaigns and initiatives, flagging and mitigating issues where required
* Traffic messages utilizing targeting capabilities, considering business goals
* Implement and audit all analytic encoding to enable messaging effectiveness
* Report and analyse on message performance
* Ensure CRM operations conform to regulatory standards (eg GDPR)

Require Skills & Experience

* 2+ years of work experience in marketing operations, analytics
* Proficiency using Braze platform
* Experience in Marketing/CRM automation and personalisation
* Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)
* Understanding of messaging best practices (email, push, in-app)
* Strives for quality
* High attention to detail and ability to readily spot potential bugs/issues
* Excellent written/documentation skills
* Skilled in Insights Analysis
* Working knowledge of SQL
* Experience working in agile teams
* Effective communication skills with globally diverse cultures
* Curious and analytic mindset, striving to build expertise
* Multi-lingual (desirable, excellent English language/written skills mandatory)

For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK or email (see below)

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