CRM Marketing Executive

Trafalgar Tickets is looking for a CRM Executive to join a fast-paced and creative team.

About Trafalgar Tickets

Trafalgar Tickets was created in 2021 with the primary objective of creating a consumer ticketing brand for our venues. We welcome 2 million patrons to our regional venues annually, offering a varied program of world-class live entertainment. Trafalgar Tickets will become the leading ticketing service in its class with customer centricity at its heart whilst creating unique value propositions for our clients and partners. The ticketing division also includes London's premier ticket agency: London Theatre Direct. With over 20 years of leading the market in innovation and creativity, we serve 2 million customers annually through our best in market technology solutions and unrivalled inventory access.

About This Role

Trafalgar Tickets is seeking a dynamic CRM Executive to support the delivery of the CRM strategy to drive retention and audience development as part of the marketing function, across all our ticketing assets including venues and our agency brands.

Key Responsibilities

• As part of the CRM team, support the delivery of the CRM strategy for both the UK regional venues and ticket agent brands.
• Driving loyalty and lifetime value from the existing customer-base by providing a data-driven marketing approach.
• Provide full end-to-end marketing campaign management and delivery for our digital-first ticket agent brands, working with both internal and external teams.
• Coordinate digital campaigns for the UK regional venues.
• For our ticket agent brands, oversight of marketing content initiatives to ensure customer/client engagement, delivering a positive customer experience.
• Through highly personalised communication, mostly via direct marketing channels, like email, the setup and analysis of marketing campaigns including automations.
• A deep understanding of customer segmentation approaches in the support of the marketing function to deliver effective customer/profile targeting.
• Feed into the planning process for wider marketing campaigns and strategy for the UK regional venues.
• Working alongside the CRM Analyst to support the analysis of marketing campaigns and CRM strategy, sharing data-driven insight reports with stakeholders.
• Delve into the data to uncover customer and performance insights.
• Day-to-day running of our CRM systems.
• Support the administration and development of any membership schemes
• Maintain the processes and toolkits to empower the centralised campaign program for our UK regional venues and agency brands.
• Always acting in accordance with Trafalgar Entertainment's values and ethics.
• Any other ad-hoc duties as required.

About You

• You have a minimum of 12 months experience with a CRM system.
• Knowledge of customer personalisation and dynamic content to drive relevancy and results.
• You have a test and learn mindset with a data and analytical approach to campaigns, reporting and insight.
• You have experience of delivering excellent customer experience across channels.
• Able to adapt to a fast-paced environment.
• Very well organised and good with time management.
• Experience working collaboratively within a team and across multiple departments.