CRM Lead (HubSpot)
Posted 3 hours 46 minutes ago by Ciphr Limited
You keep HubSpot fit to run Ciphr's target account model and make it the one place everyone trusts for the numbers. You'll own the set-up, data quality, routing, scoring and lifecycle stages that demand generation and sales rely on every day, and you'll fix the issues that stop us knowing what really drives pipeline. Good data is the difference between knowing and guessing, and you'll be the person who makes sure we know.
Where:Our Reading, Berkshire HQ. You'll be in the office 2-3 days a week, with the rest from home.
What you'll do- Own HubSpot set-up and governance for demand generation: properties, objects, permissions, workflows and integrations.
- Design and maintain lifecycle stages, lead and account scoring, and routing, so hot accounts and inbound enquiries reach the right BDR within the agreed SLA.
- Fix duplicate leads and deals at source, and make lead source, loss reasons and the Target Account field complete and meaningful.
- Maintain target account tiers, owners and contacts, loading tier moves and enriched accounts from the GTM engineer and data scientist.
- Run weekly data quality checks and chase owners to close the gaps.
- Build the dashboards behind the weekly waterfall review: Target, Engaged, Meeting, Opportunity, Won.
- Support pipeline forecasting with RevOps and the commercial analyst, including stage definitions and probabilities.
- Build and QA campaign emails, lists, workflows and sequences for programmes and sector sprints.
- Sync LinkedIn matched audiences with the Tier 1 and Tier 2 account lists.
- Train and support HubSpot users across marketing, BD and sales, and keep the guidance up to date.
- Keep CRM data compliant with UK GDPR, consent and retention rules.
- Solid experience as a HubSpot administrator or CRM lead, ideally in B2B SaaS.
- A strong understanding of CRM data models, lifecycle stages, lead and account scoring, and routing.
- Experience improving data quality and deduplication at scale.
- Experience building reports and dashboards that leaders use to make decisions.
- Experience integrating enrichment and advertising tools such as Clay and LinkedIn.
- Comfort using AI to speed up data cleansing, documentation and analysis.
- Attention to detail and a structured approach to change control.Confidence working with RevOps, sales and marketing, and saying no with a reason.
- HubSpot certifications are an advantage.
- Time for you: 30 days' annual leave plus bank holidays and your birthday day off.
- Family matters: Enhanced maternity, adoption, shared parental and paternity pay, plus family-forming time off
- Money and wellbeing: Pension, life assurance, health cash plan, medical and dental cover after 6 months, and Mental Health First Aiders
- Growth: Support from our Talent Success Lead to choose the qualifications and development that suit your career goals
- Plus shopping discounts, cycle to work, Family National Trust membership and a £1,500 employee referral scheme
Ciphr is a leading UK provider of HR, payroll, learning and recruitment solutions. Our Payroll Bureau delivers accurate, timely payroll across the UK, from hosted software to fully managed services. We're a living wage employer, and everyone's welcome here. Bring your whole self to work, whether you're creative, outgoing, quiet, courageous or observant.