CRM & Data Strategy Analyst
Posted 6 days 4 hours ago by Ralph Lauren Corporation
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
What began more than 50 years ago with a collection of ties has grown into an entire world, redefining the American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in his dream and his lifestyle. Building on the brand's continued success, Ralph Lauren is multiplying the initiatives to further strengthen its European presence with a strategy geared towards locations that reflect the vision and philosophy of the Ralph Lauren brand.
We are seeking a passionate and highly experienced CRM & Data Strategy Analyst to join our Data Strategy team.Reporting into Senior Data Strategy Manager, this individual will be owning analysis of end-to-end CRM and Marketing activities, owning business as usual (BAU) CRM Reporting, supporting Senior Analysts with ad-hoc requests and data extracts, and reporting back to the business on the success of campaigns, database health and overall CRM performance.
o Become a subject matter expert on all CRM journeys / campaigns and associated data landscape, which includes familiarity with key platforms and having in-depth knowledge of data flows
o Own analysis and reporting of CRM / Marketing activities
o Own the set-up of BAU CRM campaigns, which includes weekly promotional emails
o Build guides and document processes related to CRM journeys and platforms
o Report on key marketing activities including database health, acquisitions, and campaign performances
o Optimise existing processes to help improve efficiencies through automation
o Support Senior Analysts with adhoc activities, which include audience pulls and investigations
o Support with customer investigations promptly and push fixes to ensure we drive better customer experiences
o Build relationships with internal and external stakeholders
Experience, Skills & Knowledge
Person Specifications
- 2+ full strategic cycles of relevant experience in Marketing, CRM or Data Analytics
- Team player with great interpersonal and communication skills (both verbal and written)
- Highly self-motivated, analytical, with sharp attention to detail
- Excellent problem-solving skills
- Experience building reports and communicating insights clearly
- Quick learner with an ability to pick up complex manual processes rapidly
- Experience reporting on marketing / CRM activities
Technical Skills
- Advanced knowledge in MS Office applications, especially Excel and PowerPoint
- Advanced knowledge of CRM / Marketing tools like Salesforce, Braze, or another Email Service Provider (ESP)
- Experience with querying customer databases
- SQL/Java JDBC or another database language
- Experience with data visualization tools (e.g. Tableau)