Country Manager UK

As Country Manager UK, you will be responsible for launching, growing, and leading YAYA Works' commercial operations in the United Kingdom. You will own the go-to-market strategy, drive revenue, build strategic partnerships, and establish YAYA as a leading hospitality tech solution for boutique and independent hotels across the UK.

You will combine strategic leadership with hands on sales execution in an early-stage expansion environment.

• Lead YAYA Works' UK market entry and expansion strategy
• Define and execute the UK go-to-market plan for boutique and independent hotels
• Identify key target segments, regions, and strategic partnerships
• Localise sales messaging and value propositions to the UK hospitality market
• Provide market feedback to Product, Marketing, and Leadership teams
• Own full UK revenue targets and pipeline development
• Drive new business through outbound, partnerships, and inbound opportunities
• Manage the full sales cycle: discovery, demos, proposals, negotiations, and closing
• Negotiate deals based on a per-room monthly pricing model
• Build and maintain a strong, prioritised sales pipeline
• Establish scalable sales processes for the UK market

Partnerships & Market Presence

• Build relationships with hotel groups, owners, operators, and industry stakeholders
• Develop partnerships with PMS providers, hospitality consultants, and tech partners
• Represent YAYA Works at UK hospitality events, trade shows, and networking opportunities
• Position YAYA as a thought leader in hospitality innovation

Team Building (Future Scope)

• Hire and lead the future UK sales team as the market grows
• Establish local operational structure in collaboration with HQ in Amsterdam
• Act as the main bridge between the UK market and the central leadership team

Who You Are

You are entrepreneurial, commercially driven, and excited by the challenge of building a market from scratch. You understand the hospitality industry and know how to sell innovative solutions to hotel decision-makers.

• 5+ years of experience in B2B sales, business development, or commercial leadership
• Strong experience in SaaS, hospitality tech, or hotel operations
• Proven track record of closing deals and exceeding revenue targets
• Experience owning a market, region, or vertical is a strong plus
• Solid understanding of hotel systems (PMS, POS, integrations, operational workflows)
• Highly self-starting and comfortable in a scale-up / startup environment
• Strategic thinker with hands on execution mindset
• Strong negotiation, presentation, and stakeholder management skills
• Based in London and willing to travel across the UK

What We Offer

• Performance bonus / OTE up to £120,000+
• Potential equity / long-term incentive (for the right candidate)
• Travel reimbursement for UK business travel
• Regular team events and company offsites
• Direct collaboration with founders and leadership team