Conversion Optimisation Lead: Landing Pages & Analytics
Posted 11 hours 27 minutes ago by Experimentation Jobs
Why Here?
Sommet Education is a unique education group specialised in premium hospitality management and culinary arts across 8 countries and 22 campuses. The group operates through 5 world-class brands including Glion Institute of Higher Education and Les Roches. This role sits within the friendly and dynamic Digital Marketing team that shapes the global website ecosystem.
What Will You Do?
As a Conversion Optimisation Specialist at Sommet Education, you will own landing pages across multiple brand websites from design and build through QA and ongoing optimisation. You will plan execute and manage A/B and multivariate tests defining clear hypotheses and success metrics. Additionally you will own Google Analytics 4 and implement tracking via Google Tag Manager to ensure accurate data and reliable conversion tracking.