Content Performance Analyst

• Own performance analysis across all content and product formats providing deep, cross-cutting analysis that shapes content and product strategy across the business


• Build and maintain analysis of user-level engagement joined to audience persona and subscription lifecycle, establishing what drives acquisition, engagement, retention and churn


• Design and test hypotheses in support of the subscriber growth plan, framing the question, running the analysis and presenting a clear answer


• Work closely with senior editors and desk leaders, understanding their priorities, translating analysis into practical editorial recommendations and challenging assumptions with evidence


• Provide the performance input into regular editorial reviews, supporting decisions on which content and formats to stop, start or scale


• Develop and curate our self-serve reporting environment so that editors have trustworthy, relevant data at the point of decision


• Use and develop AI tools to scale analysis and reporting, automating routine performance work and building systems that deliver insight to editors in the flow of their day


• Safeguard the quality of editorial performance data, owning metric definitions, ensuring consistency across platforms and identifying where numbers cannot be relied on


• Build the evidence base behind major content investment decisions, including our premium subscription proposition


• Build editorial capability in using performance data, coaching editors and desk leaders to interpret and act on insight confidently as part of everyday decision-making


• Work with colleagues across the Data Intelligence Unit to develop the underlying data capability the role depends on


• Communicate findings clearly and regularly to editors, journalists and non-editorial stakeholders


• Partner with the Subscriptions Director on the subscriber growth plan, ensuring performance analysis directly informs subscription and retention strategy as well as editorial decisions

Requirements

• Strong technical analytical skills, including SQL and experience working directly with a modern data warehouse and product analytics tools


• Experience analysing subscription or membership businesses, including cohort retention, lifecycle analysis and the drivers of churn


• A track record of analysis that has changed decisions, not only reported on them


• Practical experience using AI tools in analytical work, and an interest in how they can be applied to reporting and insight at scale


• Experience with Amplitude (or similar product analytics platforms), with the ability to help build data literacy within the content department


• Confidence working with senior non-technical colleagues, explaining analysis in plain language and holding a position under challenge


• Genuine curiosity about content and audiences, and an interest in how good journalism performs


• Comfortable setting priorities and working independently within an agreed plan


• Experience in publishing, media or another subscription business is desirable


• Experience building AI-assisted reporting or automation is desirable


• Knowledge of racing and sports betting is welcome but not essential

Core Competencies

Demonstrates strong technical analytical skills with proficiency in SQL and experience with product analytics tools, while effectively communicating insights to editorial teams. Capable of driving subscriber growth through data-driven decision-making and building data literacy within the content department.

Highest-signal resume keywords

• SQL


• Product Analytics Tools


• Cohort Retention Analysis


• AI Tools in Analytics


• Amplitude

ATS Optimization Keywords
Hard Skills

• Technical Analytical Skills


• Cohort Retention


• Lifecycle Analysis


• Data Analysis


• Performance Analysis

Soft Skills

• Communication Skills


• Curiosity


• Independence


• Prioritization

Industry Keywords

• Subscription Business


• Publishing


• Media


• Content Strategy


• Audience Engagement

Tools & Technologies

• AI Tools


• Data Warehouse


• Amplitude