Community Engagement Lead

Community Engagement Lead

About Charity Right
At Charity Right, we are a focused and passionate international food charity on a mission to free people from the devastating effects of hunger. Since our founding, we have provided over 40 million meals across 7 countries, serving those who need it most with dignity and care.

Our Mission
We believe that no child should go to school hungry. Our single-cause focus allows us to be exceptionally effective at what we do best: providing nutritious school meals that keep children in classrooms and give them the opportunity to break free from poverty through education.

About the Role
You re not here just to talk at people you re here to build with them.

As Community Engagement Lead, you ll lead our communications across owned channels website, email, social, and SMS and bring our products and campaigns to life both online (80%) and offline (20%). You ll manage the comms calendar, build and engage our supporter tribes, and develop and nurture relationships that drive both meaning and momentum.

From co-leading our TEDx-style Rightio events to firing off community polls and storytelling threads, you ll shape the way our community connects, feels, and supports. You re the heartbeat of conversation and the guide behind every message we send.

Key Responsibilities

Strategic Messaging & Community Planning

• Lead the communications calendar ensuring every campaign, product, and moment is messaged clearly and cohesively.
• Build storytelling strategies for different community types: cause-driven, emotional, spiritual, and humour-led audiences.
• Ensure messaging builds brand affinity, drives engagement, and primes for action.

Owned Channels: Website, Email, Social & SMS/Whatsapp

• Regularly update our WordPress website keeping copy fresh, compelling, and campaign-aligned.
• Plan and deliver supporter emails and SMS that deepen trust and inspire action.
• Use social media to connect and converse not just broadcast tailored to platform-native behaviour.
• Ensure tone, timing, and message consistency across all owned channels.

Community Building & Engagement

• Cultivate and grow digital communities through comments, DMs, WhatsApp groups, and niche platforms like Discord or Reddit.
• Elevate community voices and UGC so the movement is shaped by those within it.
• Spot trends, cultural shifts, and mood changes and adapt communication accordingly.

Offline Presence & Integration

• Co-lead and host in-person Rightio masterclasses and community roundtables capturing stories and feeding them into digital comms.
• Travel across the UK to events so being mobile and adaptable is essential.
• Bridge the gap between digital and physical experiences, turning real moments into powerful online content.

Cross-Functional Collaboration

• Collaborate with Product and Digital teams in Marketing, and with Partnerships and Programmes across the organisation.
• Brief designers, support campaign planning, and align supporter journeys across departments.
• Monitor channel performance and community feedback, reporting back learnings and areas for optimisation.

Success Indicators

• Growth in active community engagement across social and messaging channels
• Improved supporter retention through higher email open and click-through rates
• Consistent use and sharing of user-generated content across campaigns
• Strong turnout and positive feedback from community-led events
• Steady growth in followers, subscribers and opt-ins across digital channels

Essential Skills and Experience

• A natural communicator online and in person with storytelling instinct and social intelligence.
• Experience managing digital communities and cross-platform content calendars.
• Copywriting strength across formats from IG captions to web pages to supporter emails.
• Cultural fluency aware of trends, tones, and the emotional heartbeat of your audience.
• Able to attend UK-based events as needed.

Desirable Skills and Experience

• Experience in campaign or comms roles within a cause-based or values-led space.
• On-camera confidence or event hosting ability.
• Background in supporter engagement, public storytelling, or grassroots organising.

Employment Type: Permanent, Full-Time
Location: London Based Remote Working
Salary: £29,00 - £33,000 per annum, depending on experience
Reports to: Digital Growth Manager