Communications & Digital Officer

Job purpose

The Communications & Digital Officer delivers creative, high-quality communications that promote the College s work, products and services, supporting membership recruitment, retention and engagement. The postholder creates, edits and publishes compelling content across digital and print channels, ensuring it reflects the College s brand, values and priorities. They manage day-to-day digital communications, including website and social media updates, and support the delivery of campaigns, publications and events. Using data and digital insight, they help improve reach, visibility and engagement. This is a hands-on, delivery-focused role for a proactive communicator who enjoys turning strategy into impactful, accessible and engaging content and who is keen to develop new skills.

Key responsibilities

Implements communications and marketing activity under the guidance of the Communications Manager.

Content creation and delivery

• Draft, edit and publish engaging, accessible content for the College s website, newsletters, social media and other marketing platforms.
• Support the production of College News, EyeMail and other publications, ensuring editorial quality and brand consistency.
• Develop multimedia materials (graphics, video, infographics etc.) in collaboration with the Senior Graphic Designer.
• Maintain and update the organisation-wide, multi-channel content plan.
• Manage day-to-day content scheduling and publishing for social media, monitoring engagement and responding appropriately within the framework set by the Communications Manager.

Digital communications

• Maintain and update website content, ensuring accuracy, clarity, accessibility and brand alignment, and contributing to content audits and redevelopment projects.
• Support delivery of digital campaigns that promote College events, membership benefits, resources, and other products or services.
• Work with colleagues to ensure content adheres to brand and editorial guidelines.

Use approved artificial intelligence (AI) tools to assist with content creation, scheduling and analytics.

Media, campaigns and internal communications

• Support media relations by drafting press releases and statements, maintaining media lists, and logging enquiries.
• Contribute to coordinating responses to journalists and organising interviews and briefings.
• Support implementation of project-specific communications plans to ensure key messages reach target audiences.
• Produce internal communications such as Eyes Down and intranet updates, sourcing content from colleagues.
• Assist with digital asset management, photography, video production and related creative tasks.

Monitoring and reporting

• Track and analyse digital engagement, including website traffic, social media metrics and newsletter performance.
• Produce monthly communications and marketing activity reports highlighting trends and insights.
• Maintain accurate records of media coverage and engagement data to support continuous improvement.

Collaboration and support

• Work collaboratively with colleagues across departments to support consistent, effective communication of College priorities.
• Provide administrative and logistical support for communications projects, publications and campaigns.
• Contribute to a positive, inclusive and innovative team culture, upholding the College s values.

Person specification

Knowledge, qualifications and experience

• Educated to degree level or equivalent experience in communications, marketing, journalism or a related discipline.
• Experience creating and managing digital content across multiple channels, ideally in a membership, professional or healthcare environment.

• Experience in writing, editing and adapting content for different audiences and formats.
• Working knowledge of website content management systems, analytics tools, search/answer engine optimisation, social media platforms, and e-newsletter software.
• Awareness of AI-enabled tools for content development, scheduling and reporting.

Skills and abilities

• Excellent writing, editing and proofreading skills with a strong eye for detail.
• Ability to plan, prioritise and manage multiple tasks effectively.
• Confidence in collaborating with colleagues at all levels, including senior staff and external stakeholders.
• Proficiency in social media and digital publishing tools.
• Understanding of brand, visual identity and accessibility principles.
• Ability to interpret analytics and use insights to improve engagement and performance.

Personal attributes

• Adaptable, organised and proactive, with a positive approach to teamwork and problem-solving.
• Builds strong working relationships and communicates clearly and respectfully across all levels of the organisation.
• Creative and curious, with a willingness to learn and contribute new ideas.
• Reliable under pressure, maintaining accuracy, composure and focus during busy periods.
• Committed to equity, diversity and inclusion and able to reflect these values in all areas of work.