Commercialisation Manager- Blanchardstown Shopping Centre

We are seeking an experienced Commercialisation Manager who will be responsible for maximising ancillary income opportunities at Blanchardstown Centre which is the largest retail location in the country. The role involves identifying and securing suitable brands, retailers and business partners, building strong industry relationships, negotiating commercial agreements and delivering innovative activations that enhance the customer experience. The successful candidate will drive revenue growth while ensuring all commercialisation activities align with the centre's retail strategy, brand positioning and operational standards.

The successful candidate will collaborate with, investors, management, marketing, and operations teams to deliver impactful retail initiatives, optimise trading performance, and enhance the overall customer experience.

Strong commercial acumen, personal accountability, analytical capability, effective communication and stakeholder management skills are essential for success in this role.

Key Responsibilities

• Lead and be accountable for this critical function through developing and executing retail commercialisation strategies that deliver on business plan, support overall business objectives, sales growth, profitability, and customer engagement.

• Be fully accountable and lead the planning, coordination, and delivery of the retail trading calendar, ensuring promotional, seasonal, and product-led campaigns are executed effectively across all retail channels.

• Identify, target and secure suitable brands, retailers and entrepreneurs for pop-up kiosks, mall retail units and short-term promotional space.

• Proactively source new business opportunities from local, national and international brands to maximise commercialisation income.

• Build and maintain a pipeline of prospective occupiers across retail, food & beverage, services, seasonal concepts and experiential activations.

• Negotiate commercial terms, licences and short-term occupation agreements to achieve income targets.

• Develop relationships with retail agents, brand representatives, event companies and business networks to generate leads.

• Assess prospective occupiers to ensure they complement the shopping centre's retail mix, customer profile and brand positioning.

• Manage the end-to-end booking process, including enquiries, site viewings, proposals, contracts and onboarding.

• Work closely with Centre Management, Operations and Marketing teams to deliver successful activations and pop-up campaigns.

• Monitor occupancy levels and identify opportunities to maximise utilisation of kiosks, vacant units and promotional spaces.

• Create and implement a commercialisation strategy to increase ancillary revenue and enhance the customer experience.

• Produce regular reports on pipeline activity, occupancy rates, revenue generation and commercial performance.

• Ensure all occupiers comply with centre regulations, health and safety requirements and operational standards.

• Coordinate seasonal retail programmes, brand roadshows, product launches and experiential events.

• Conduct market research to identify emerging retail trends, innovative concepts and new market entrants suitable for the centre.

• Manage relationships with existing commercialisation partners to encourage repeat bookings and long-term partnerships.

• Prepare budgets, forecasts and revenue targets for commercialisation activity. Develop and maintain reporting frameworks, dashboards, and performance reviews to monitor key commercial KPIs and provide actionable insights to senior stakeholders.

• Present trading performance, commercial outcomes, and strategic recommendations to leadership teams, supporting effective decision-making and future planning.

• Champion continuous improvement by identifying opportunities to enhance retail processes, commercial effectiveness, operational execution, and overall business performance.

Skills & Experience Essential

• PSRA Licence, Category C

• Bachelor's degree in Business, Marketing, Retail Management, or related field.

• 5+ years' experience in retail, commercialisation, retail leasing, business development, events or shopping centre management.

• Strong network of retail, leisure and brand contacts.

• Strong commercial acumen and understanding of retail operations.

• Ability to identify new revenue opportunities and convert leads into commercial agreements.

• Advanced analytical and financial skills.

• Self-motivated with the ability to manage a sales pipeline and achieve targets.

• Excellent presentation and communication skills.

Desirable

• Experience working within a shopping centre, retail destination, commercial property, asset management or mixed-use environment.

• Proven track record of securing pop-up retailers, kiosk operators, promotional tenants or short-term occupiers.

Savills Ireland is an equal opportunity employer.

Savills aims to attract, recruit and retain the best people from the widest possible pool of talent. As such, we are committed to creating an inclusive and diverse working environment for all employees by striving at all times to be an organisation which does not discriminate, values everyone's talents and abilities and where diversity is positively promoted.