Commercial Director, Guinness GBT

Job Description :Job Title: Commercial Director, Guinness GBTRole PurposeThis senior role is a career-defining opportunity to shape an extraordinary future for a brand that has been iconic for 260 years. GUINNESS is the jewel in our crown and the most distinctive, loved and talked about beer brand in the world. Momentum and belief are at a high and the time now is the time to raise the executional bar at point of purchase and innovate and widen our geographical footprint for next level premium, distinctive growth to make Guinness the most innovative, creative and sustainable beer in the world. Our mission to be boldly at the forefront of premium beer growth globally by inviting and exciting a new generation of consumers to fall in love with Guinness, enjoying it together in more ways & on more occasions. Our purpose: we believe in the power and goodness of communion.Our strategy has delivered strong growth and increased consumer engagement globally. Beautiful Guinness Everywhere is our priority growth driver. It defines clear global standards for in-market execution and continuous improvement. - and how we measure, improve and protect it. We move from an internal standard for Quality to a focus on Beautiful which is about visibility, experiential, emotional and commercial.The Global Commercial Director - Guinness exists to unleash the brand's full commercial potential across the world. Unlike other commercial roles, this exposes you to the wider value chain and requires curiosity, resilience and tenacity to move seamlessly across brand, supply chain and commercial. This leader takes that knowledge and sets the global commercial ambition that underpins the global brand strategy, orchestrates execution across diverse markets and channels, builds enduring value with customers and partners, and grows the capabilities and culture for sustainable performance. They operate at the enterprise level - balancing strategic vision with executional excellence - to ensure Guinness continues to win today and for generations to come .and as we say "the best is yet to come!".Scope & Role ContextReports to: Global Brand Director GuinnessLocation: Dublin, Republic of IrelandDirect Reports: Leads a high-performing global teamDirect P&L ownership: significant global P&L deliveryInternal Stakeholders: Works closely with senior stakeholders across marketing, commercial, supply, finance, and strategy functionsExternal Stakeholders: Engages with key external partners including customers, distributors, and agenciesGeographic Scope: Global; responsibility for brand performance and standards across established, emerging, and strategic priority markets.Key Responsibilities1) Set and Lead the Beautiful Guinness Everywhere strategyDefine, lead and execute the Beautiful Guinness Everywhere strategy with measurable frameworks that align brand and commercial KPIs. Drive growth whilst protecting brand equity, prioritising investment and align internal and external partners.Define the long term commercial vision and growth agenda for Guinness, integrating category strategy, portfolio, pricing, and route to market choices.Translate ambition into a clear, sequenced plan that prioritises markets, channels, and bets - with sharp value creation logic and measurable outcomes.Lead the global Beer Shopper Marketing strategy ensuring it is rooted in category and shopper insights. Have clear execution standards and success KPIs in place across all markets.2) Deliver the breakthrough in Global Licensing StrategyLead and evolve the global licensing strategy, delivering ambitious growth targets. Own and deliver the annual P&L and growth targets by year.Mobilise markets to utilise licensing as a key growth driver across key brands so as to premiumise and drive penetrationBuild the capabilities of the team, agency ecosystem and internal stakeholders to realise the consumer opps in key categories for all of our focus brands3) Orchestrate, Align & ExecutionMobilise senior stakeholders across regions and functions to deliver one cohesive beer commercial & brand agenda.Create clarity in complex environments - balancing brand ambition, financial rigour, and operational feasibility to drive confident, timely decision making.Bring visibility and accountability across all levels of beer organization across the right regional and global forums both internally and with partners4) Lead Strategic Partnerships StrategiesWorking with Business Development and Strategy teams, lead or govern strategic negotiations with global and regional partners, key distributors and franchise partners.Design value accretive trade terms and partnership models that unlock access, growth, and profitability over the long term.5) Elevate Global Beer End to End ExcellenceSet global standards for execution excellence across quality, customer strategy, channel segmentation, and performance management.Run disciplined performance management - diagnosing issues, deploying interventions, and sharing best practice to raise execution quality everywhere Guinness shows up.6) Geographical Expansion & TransformationShape RTM and RTC strategies for priority markets; lead diagnostics, restructure or manage partner transitions where needed so as to deliver Grain to Glass excellence.Define distributor strategy, margin structures, and service models that improve all brand heath and Beautiful Guinness Everywhere KPIs7) Build Capability & Grow LeadersDemonstrate people leadership excellence through consistently strong Value Survey results, 360 feedback, upward/downward feedback, and tangible talent outcomes (succession depth, internal promotions, capability uplift).Coach, develop, and inspire talent across GBT and markets - strengthening judgement, capability, and confidence.Embed inclusive, high performance ways of working: clarity of expectations, actionable feedback, psychological safety, and accountability.8) Governance, Investment & Risk ManagementLead GBT governance across supply projects and pricing decisionsAdhere to legal and taxation governance processes for brandChair or co chair Global Beer commercial forums; ensure transparency and discipline across A&P, trade investment, pricing, and portfolio choices.Maintain compliance with competition law, responsible marketing codes, and local regulatory standards; anticipate and manage commercial risks.Measures of Success (KPIs & Outcomes)Growth, Financial & Value CreationBrand health KPIsVolume, NSV and cash profit growth vs. plan and vs. category - Direct resp for Licensing P&L deliveryGross margin expansion / price mix improvementMarket share gains in priority markets and channelsPrice architecture health, A&P efficiencies, distributor and franchise partner contractual deliveryExecution & TransformationBeautiful Guinness Everywhere execution standards (scorecards/standards across all markets)RTM transformation milestones and economics deliveredCapability maturity uplift across marketsPeople & CultureValue Survey leadership and engagement scoresProgression/succession of direct reports and key talentDiversity and inclusion outcomes; evidence of inclusive leadership behavioursRequired ExperienceProven experience in senior commercial leadership across multiple regions/continentsComplex RTM structural experience preferredProven track record shaping global or regional P&L outcomes with enterprise level influence.Demonstrated success leading high value, multi year negotiations with top customers, distributors, and strategic partners.Experience steering large scale commercial transformationsCross-functional experience advantageousEvidence of delivering to Diageo Leadership coaching and line management excellence through strong Value Survey results, 360 feedback, and measurable talent development.Capabilities & SkillsCommercial Mastery & Negotiation ExcellenceDeep expertise in RGM, customer strategy, portfolio and pricing, and value creation across on trade, off trade, and digital channels.Exceptional, principled negotiator - adept at aligning complex interests and securing win win agreements that endure.Enterprise Leadership & Senior InfluenceOperates as a connector and culture carrier, aligning senior stakeholders and creating momentum across a matrix.Brings clarity and courage to high stakes decisions; balances short term performance with long term brand and enterprise value.Coaching, People Leadership & InclusionBuilds leaders: elevates judgement, empowers accountability, and strengthens succession benches.Creates psychologically safe, high performance environments; measurably improves engagement and capability over time.Champions inclusion and diversity as core drivers of better decisions and stronger commercial outcomes.Strategic Foresight & Systems ThinkingAnticipates shifts in consumer, customer, competitive, and regulatory landscapes; turns insight into advantage.Designs systems - standards, tools, scorecards, and forums - that scale excellence globally.Leadership ExpectationsInspire Through PurposeYou connect teams to the purpose, potential and legacy of Guinness - fuelling pace, ambition, and belief.Act With Boldness and AccountabilityYou make brave calls, learn fast, and own outcomes. You pursue growth with discipline and integrity.Create the Conditions for People to SucceedYou coach deeply, set clear standards, and remove barriers so people do the best work of their careers.Champion Inclusion & Celebrate DiversityYou build belonging, invite challenge, and harness diverse perspectives to sharpen decisions and performance.Ways of WorkingEnterprise mindset: optimise for Guinness and Diageo as a whole, not just function or market.Operating rhythm: global commercial forums, performance reviews, IBP cycles, and strategic planning windows.Collaboration: close partnership with Marketing teams, Finance, Supply, Innovation, Tax, Legal and partners . click apply for full job details