Chief Marketing Officer ( CMO)

Chief Marketing Officer (CMO).

£140,000-£170,000 + Comprehensive Benefits

Location: Birmingham

We're partnering with an award-winning beauty and wellness brand to appoint a Chief Marketing Officer (CMO) as the business prepares for further scale and strategic investment and seeks a commercially focused, driven marketing leader.

Proven experience at CMO / Marketing Director level within a subscription or D2C business is essential for this role.

The role

• Reporting to the CEO, the CMO will own and deliver the full marketing and growth strategy, with a clear focus on scaling a subscription model.
• You'll lead across brand, digital, performance and CRM, driving customer acquisition, retention and lifetime value.
• Developing and executing a multi-channel marketing strategy across paid media, CRM, content and partnerships
• Own and execute a go-to-market and revenue strategy across all business lines.
• Scaling performance marketing (paid social, search, affiliates) with a strong focus on ROI and CAC optimisation
• Owning brand strategy, positioning and creative direction
• Using data, insights and testing to continuously optimise campaigns and customer journeys
• Managing budgets, forecasting and marketing performance metrics
• Building and leading a high-performing marketing team

What we're looking for

• Proven experience at CMO / Marketing Director level within a subscription or D2C business
• Strong background in performance marketing, CRM and digital growth
• Experience in a product-led, customer-focused environment (beauty, wellness, or similar)
• Track record of scaling customer acquisition and improving retention metrics
• Highly commercial, data-driven, and comfortable owning budget and ROI
• Hands-on approach with the ability to operate strategically and tactically

The role is ideal for a driven CMO who thrives on autonomy and wants real ownership in a fast-paced, high-growth environment.

You'll join a dynamic, empowering culture where you're trusted to take full control of your work, make an impact, and accelerate your career.