Campaign Intelligence Manager, Marketing Analytics
Posted 4 hours 11 minutes ago by Centaur Labs
Salesforce is looking for a Manager, Marketing Analytics & Reporting - Campaign Intelligence to serve as the intelligence layer behind our Global Integrated Campaigns team. In this role, you'll transform complex, multi-source data into clear performance narratives that inform decisions across the marketing organisation. You'll connect signals from paid media, email, and web to build a coherent view of end-to-end campaign impact - going beyond reporting numbers to surface the insight that helps campaign and channel owners move faster and smarter.
What You'll Be Doing- Track, analyse, and report on full-funnel performance metrics across campaigns, channels, and audiences to give teams a clear, unified view of what's working
- Connect signals from paid media, email, web, and more to build a coherent picture of end-to-end campaign impact
- Evaluate reporting outputs critically - understanding their underlying assumptions, identifying potential misinterpretations, and surfacing what the data actually means in business context
- Identify trends and anomalies across the marketing funnel, surfacing clear recommendations to campaign and channel owners
- Connect the dots across disparate datasets to answer the 'so what' - not just reporting numbers, but driving decisions
- Develop recommendations that tie funnel signals to strategic priorities and business outcomes
- Lead cross-functional conversations with campaign and channel owners to ensure insights translate into concrete decisions and measurable follow-through
- Partner with marketing operations, MarTech, and data stakeholders to ensure measurement frameworks reflect the right questions
- Translate analytical findings into digestible narratives for non-technical stakeholders and marketing leadership
- 5+ years of experience in marketing analytics, business intelligence, or a related field - ideally within a B2B SaaS or enterprise technology environment
- Strong analytical skills with the ability to synthesise complex, multi-source data into clear insights and recommendations
- Familiarity with marketing measurement frameworks, attribution models, and mid-funnel KPIs
- Hands on experience with tools such as Tableau, Salesforce, Marketo, or Google Analytics
- Strong communication skills and the ability to present data driven stories to both technical and non-technical audiences
- Ability to manage competing priorities and drive work forward independently in a matrixed environment
- Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work history, etc.)
- SQL or data querying proficiency
- Experience working within large, global marketing organisations
- Familiarity with B2B SaaS go to market motions and integrated campaign structures
- Demonstrated ability to build scalable reporting frameworks from the ground up
Check out our benefits site which explains our various benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility benefits, and more.
Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non discrimination with all employees and applicants for employment. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.