Business Development - Marketing Manager

• Work closely with partners and fee earners to challenge, develop and deliver strategic plans and initiatives.
• Ability to coach partners on business development and embed structured business development processes across teams.
• Develop, manage and implement multi-channel comms and targeted business development campaigns, ensuring they're engaging, focused, measured and followed up.
• Produce and optimise engaging content, including articles, reports and brochures.
• Support on bids, tenders and presentations.
• Focus on client retention and maximisation through client care and service gap analysis.
• Manage and leverage data to support decision-making and activities.
• Support fee earners to generate, drive and manage pipeline.
• Support on internal marketing and cross selling opportunities.
• Keep web and social media channels up to date and engaging.
• Managing events, including webinars.
• Support the brand, from firm wide through to personal profiles.
• Research and communicate market opportunities and our competitors.
• Manage and monitor budgets and resource to ensure ROI.
• Influence and support wider group strategic priorities and initiatives.
• Build relationships with and leverage the Moore UK and Moore Global networks.

Requirements

• 5+ years experience of working in a professional services firm, preferably accountancy or law.
• Strong understanding of strategic marketing and business development, both planning and delivering.
• Excellent persuader, influencer and challenger, with the ability to work collaboratively.
• Enthusiastic and energetic, able to take the initiative, drive process and make things happen.
• Strong project management skills with an ability to be flexible, prioritise and delegate.
• Knowledge of digital marketing and systems such as CRMs, GA4 and PowerBI.
• Excellent written communication with attention to detail.
• Strong networking skills; good at quickly establishing relationships and trust.
• Confident at presenting and chairing meetings.
• Fast learner with the ability to hit the ground running.
• Experience in Microsoft Office, particularly Excel and PowerPoint.

Core Competencies

Demonstrates expertise in strategic marketing and business development within professional services, with a strong focus on client retention, data management, and multi-channel communication strategies. Proven ability to influence stakeholders, manage projects, and deliver engaging content while leveraging digital marketing tools.

Highest-signal resume keywords

• Strategic Marketing
• Business Development
• Project Management
• Digital Marketing
• Client Relationship Management

ATS Optimization Keywords Hard Skills

• Business Development Processes
• Content Production
• Data Management
• Market Research
• Budget Management
• Client Care
• Presentation Skills
• Event Management
• Campaign Development
• Service Gap Analysis

Soft Skills

• Persuasion
• Collaboration
• Initiative
• Networking
• Attention to Detail

Industry Keywords

• Professional Services
• Accountancy
• Law
• Client Retention
• Strategic Planning

Tools & Technologies

• CRM Systems
• GA4
• PowerBI
• Microsoft Office
• Social Media Management