Brand Strategist - UK

We're looking for a Brand Strategist to join our growing Sales & Brand Marketing team. This role sits at the center of creativity, culture, and commercial opportunity - developing and implementing brand positioning and messaging across our portfolio of sports media and betting content assets, as well as helping turn advertiser briefs into bold, insight-driven campaign ideas. You'll collaborate closely with Sales and Content to craft narratives and custom solutions that align with our clients' goals across sports media, sports betting media, talent-led content, and esports.

• Collaborate with Sales on advertiser briefs and develop strategic responses tailored to brand and vertical

• Lead storytelling and creative development for sales materials (including but not limited to media kits, pitch decks & proposals, one-sheeters, case studies, visual mockups, etc.)

• Translate advertiser objectives into branded content or partnership ideas across web, social, video, audio, and experiential and share sellable concepts across markets

• Collaborate with Sales to support RFPs with strategic narratives that include positioning, messaging, and proof of concept

• Partner with Content and Editorial teams to align ideas with asset, talent/show, or platform opportunities

• Maintain brand/vertical-specific playbooks and sales positioning documents (e.g., why we win in betting, sports culture, Gen Z, etc.)

• Help build tentpole concepts and evergreen programs that are scalable across multiple assets

• Partner with media planners and content teams to ensure pitches are both sellable and executable

• 3-5+ years in brand strategy, creative strategy, integrated marketing, content creation or similar pre-sale experience, preferably with agency experience.

• Strong writing and presentation skills-can quickly create polished, client-facing materials

• A strategic and creative mindset with the ability to connect advertiser needs to Better Collective's media assets

• Experience in sports, betting, entertainment, social media, or podcast media is a major plus

• Collaborative, curious, and comfortable juggling multiple fast-moving pitches

• A passion for football (soccer) and understanding of football culture and gaming (e.g. FUTBIN)

What do we offer you
An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage.

• Flexible working hours which supports a healthy work-life balance

• Private health and dental insurance, group income protection, life assurance

• A varied everyday life in a fast-paced international business

• A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine

• 30 days annual leave (excluding bank holidays!)

Your way to BC
Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible.