Brand Manager

Crisis is the national charity for people experiencing homelessness. We have embarked on our 10-year strategy for ending homelessness. We know it is not inevitable. We know together we can end it.

Location: Based in the London office, where we usually do team days once a week on a Thursday. Homeworking options available in line with Crisis Hybrid Working Policy.

About the role

As Brand Manager (Brand Marketing) at Crisis, you will play a pivotal role in developing and embedding a bold, unifying brand proposition that everyone across the charity can get behind. Working in close partnership with the Brand and Marketing Lead, Head of Brand Marketing and Audiences, and colleagues across Crisis including experts by experience you will shape what Crisis stands for and how we show up to the world.
We re looking for someone who can help define and bring to life a long-term brand positioning platform and lead the development of integrated brand marketing campaigns that inspire belief and action in our vision to end homelessness.

This is a highly collaborative role that combines strategic brand thinking with creative execution connecting insight, storytelling and design to ensure our brand is understood, felt, and lived both internally and externally.

About you

You will have:

• Proven experience in brand management or brand marketing roles you ll know how to deliver brand strategies that strengthen awareness and engagement
• Experience of developing or embedding a brand proposition or positioning platform
• A track record in delivering large-scale, integrated, multi-channel campaigns.
• A strong understanding of brand and audience insight, working with design and creative teams to deliver impactful storytelling and content.
• Proven skills in using brand and marketing data to inform decision-making.
• Excellent relationship-building and influencing skills collaborative and able to bring others on the journey.

Please see the full Job Pack linked below, for a full list of requirements for this role. We realise that long lists of criteria can be daunting, and you may not want to apply for a role unless you feel 100% qualified. However, if you feel you have relevant examples to answer the screening questions, we encourage you to apply.

We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices, and experiences we can bring to this work, the better. We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities, and backgrounds.

Working at Crisis

Our values, Bold, Impactful, Collaborative and Equitable, are at the heart of everything we do as we continue in our mission to end homelessness.

Our staff, members and volunteers are vital to getting the right government policies in place, providing breakthrough services, and building a supportive community. We ll lead by example to nurture a positive and ambitious workplace guided by ending homelessness.

As a member of the team, you will have access to a wide range of employee benefits including:

• A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at offer stage.
• Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy.
• Pension scheme with an employer contribution of 8.5%
• 28 days annual leave (pro rata) which increases with service to 31 days and the option to purchase up to 10 additional days leave.
• Enhanced maternity, paternity, shared parental, and adoption pay.
• Flexible working around the core hours 10am-4pm
• Wellbeing Leave to be used flexibly
• And more! (Full list of benefits available on website)

Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience, and career.

When you join us, you will have the opportunity to join our staff diversity networks, which aim to champion issues across the organisation, enable staff to be their authentic and best selves and contribute to making Crisis a truly diverse organisation.

How do I apply?

Please click on the 'Apply for Job' button below. Our shortlisting process is anonymised as part of our commitment to equality, diversity, and inclusion. We do not ask for CVs, instead we ask you complete the work history section and answer the screening questions for us to be able to assess you fairly and objectively. At least two members of staff score all applications.

Closing date: Sunday 9 November 2025 at 23:59

Interview date and location: Monday 24 to Thursday 27 November via Microsoft Teams

Interview process: A short presentation task and then competency-based interview questions.

AI in Job Applications

We understand some candidates use AI tools when applying. Whilst we welcome the use of technology to support clear communication and structure, we want to learn more about you, so please ensure that your application reflects your own skills, knowledge and experiences

Accessibility

We want our recruitment process to be as accessible as possible. If you need us to make an adjustment or provide additional support as you apply for a role, please email our Talent Acquisition team to discuss how we can help.

Registered Charity Numbers: E&W, SC040094