Brand Demand Creation Insights Manager

Job Title: Brand Demand Creation Insights Manager

Location: 100VE, London

ROLE PURPOSE

We are seeking a strategic and results-oriented Brand Demand Creation Insights Manager to lead the optimization of social-first brand activations, drive brand influence, and accelerate growth within the dynamic beauty & wellbeing social and Dcommerce landscape.

This role will be transformative in elevating brand performance and maximizing media ROI through data-driven insights and innovative strategies. You will be responsible for leading global initiatives, collaborating with cross-functional teams, and establishing best practices to ensure our social-first activations achieve exceptional results.

Key responsibilities include:

Global Social-First Activation Performance & Optimization:

• Drive global end-to-end brand social-first activation performance measurement and optimization across Brand Say (BS) and Other Say/Influencer Marketing (OS/IM) initiatives.

Content Excellence & Asset Testing:

• Elevate content quality through rigorous asset testing, identifying key beauty aesthetics that impact brand image.

Post-Campaign Analysis & Learning:

• Curate global learnings from post-campaign analysis to optimize impact on organic brand buzz and social engagement.

Insights Automation & AI Implementation:

• Develop and implement prescriptive AI-generated insights for continuous social-first activation performance optimization.

Media Mix & Content Strategy Optimization:

• Work with Growth Analytics to synthesize learnings, identify optimal media mix, and enhance content strategies for better ROI.

Brand-World Building & Influence Growth:

• Partner with Global CMI and Brand leads to build brand-world presence and grow influence in strategic social communities.

On-Retail Marketing Growth Drivers:

• Identify growth drivers within retail media strategies to enhance performance metrics in the Dcommerce ecosystem.

Best Practice Leadership & Collaboration:

• Lead a best practice sharing program across Business Units to maximize impact of social activation initiatives.

Skills and Experience Required

• Extensive experience in social media marketing, digital analytics, and e-commerce with proven results.
• Expertise in digital insights & analytics tools.
• Strong understanding of e-commerce platforms and retail marketing strategies.
• Experience with AI-driven insights and automation tools is a plus.
• Proven leadership in global initiatives and cross-functional collaboration.
• Strong grasp of brand equity measurement and media ROI analysis.

Desired Skills:

• Data analysis and interpretation skills.
• Strategic thinking and planning abilities.
• Media mix optimization expertise.
• Proficiency in AI tools for insights and automation.
• Excellent cross-departmental collaboration skills.

What We Offer

We are open to flexible working arrangements and committed to creating an inclusive, family-friendly workplace. We value diversity and provide reasonable adjustments during the application and interview process. For more information, visit our Equity, Diversity & Inclusion page.

Location Details

Initially based at 100 Victoria Embankment until early 2025, then moving to Kingston Campus post-lease expiry in 2027. We are consulting with staff regarding this transition.