BMW General Sales Manager

Vines of Guildford is looking for a BMW General Sales Manager.

Your role

Hours:5-day working over a Monday - Saturday period to cover our opening hours of 0830 - 1800

At Vines of Guildford, part of the privately owned Vines Group, we're seeking an exceptional General Sales Manager who thrives on results, inspires high-performing teams, and leads with passion. This isn't just another sales management role-it's your opportunity to drive growth, shape a winning culture, and deliver an outstanding customer experience every day.

As BMW General Sales Manager, you'll have full ownership of our BMW Sales department. You'll lead a talented team of:

• 3 Trainee Sales Executive
• 1 Used Car Manager
• 2 Business Managers

Supported by our Sales Support teams, this department delivers around 1,200 BMW sales annually-and your leadership will ensure we keep exceeding targets while accelerating growth.

You'll be responsible for:

• Achieving and surpassing sales, profit, and F&I targets
• Driving team performance through coaching, development, and clear KPI management
• Optimising budgets, stock levels, and showroom space for maximum efficiency
• Ensuring a customer journey that reflects the premium BMW brand
• Collaborating with senior leadership to deliver strategic business objectives

This is a hands on leadership role where your commercial acumen, energy, and passion for excellence will directly impact performance and profitability.

Your profile

We want a commercially driven, ambitious leader who thrives in a fast paced, target driven environment. You'll have:

• A track record of leading high-performing teams to consistently exceed targets
• The ability to inspire, coach, and motivate sales professionals
• Strong negotiation, communication, and organisational skills
• Financial awareness and the ability to manage budgets effectively

Rewards

• 24 days' annual leave (increasing to 29 with service) + your birthday off
• Private Medical & Health Cash Plan
• Pension Scheme & Life Assurance
• Cycle2Work programme
• Holiday Buy & Sell Scheme
• Staff Vehicle Scheme (cars, bikes, EV options)
• Enhanced Parental Leave
• Job Shadowing Programme across the business