B2B Events Manager - London and remote - 12 months+

B2B Events Manager - London and remote - 12 months+

Our client is a large player in the card payments industry.

The Events Manager will lead the planning, coordination, and execution of a strategic calendar of B2B events within the payments industry. This role plays a pivotal part in elevating brand visibility, strengthening industry relationships, and supporting commercial goals through high-impact events, including conferences, trade shows, roundtables, webinars, customer forums, and sponsored industry engagements. The successful candidate will balance strategic oversight with hands-on delivery, ensuring every event aligns with business priorities and meets measurable outcomes.

Key Responsibilities

Event Strategy & Planning

• Develop and manage an annual events calendar aligned with commercial priorities, product launches, and brand objectives.
• Conduct pre-event research to assess business value, define target audiences, and recommend participation level (exhibiting, sponsoring, speaking, or attending).
• Establish event KPIs and measurement methods (lead generation, brand visibility, partner engagement, ROI, etc.).

Execution & Delivery

• Oversee end-to-end event delivery including venue selection, logistics, budget management, speaker coordination, branding/booth assets, travel arrangements, and event technology.
• Lead the delivery of branded experiences, ensuring consistent messaging across all customer touchpoints.
• Coordinate onsite event set-up, staffing, partner engagements, lead capture systems, and post-event debriefs.

Stakeholder Management

• Partner with internal teams including marketing, sales, partnerships, communications, and product to ensure event objectives and messaging are aligned.
• Build relationships with event organizers, vendors, agencies, and sponsorship partners.
• Support executive teams with speaking opportunities, briefing packs, and industry positioning.

Marketing & Communications

• Collaborate with marketing to produce event promotion plans, including email campaigns, landing pages, social media announcements, and sales enablement materials.
• Deliver post-event communications, lead-handover processes, and reporting to stakeholders.

Budgeting & Reporting

• Own event budgets, negotiate contracts, and ensure cost efficiency.
• Track performance against objectives, compile post-event reports, and continuously optimise event strategy.

Skills & Experience

Essential

• Proven experience managing B2B events, ideally within the payments, fintech, financial services, or technology sectors.
• Strong project management skills with the ability to manage multiple events simultaneously.
• Experience working with senior commercial leaders, product stakeholders, and external partners.
• Confident negotiator with vendors, agencies, and sponsorship organisers.
• Excellent communication, organisation, and problem-solving skills.

Desirable

• Knowledge of payments ecosystems, industry events, regulatory themes, and current market trends.
• Familiarity with CRM and event tech platforms (eg, HubSpot, Salesforce, Cvent, Eventbrite).
• Experience supporting executive thought-leadership and speaking engagements.
• Payments industry experience
• If not payments then financial services industry

Personal Attributes

• Proactive, resourceful, and solutions-oriented.
• Ability to remain calm under pressure and maintain professionalism onsite.
• Collaborative mindset with a focus on relationship building.
• Passion for delivering memorable, brand-impacting event experiences.

Additionally you will be dealing with industry associations to plan events. Also looking at targeting merchants and acquirers. Will be involved in strategy to retrospectively review outcomes of events and target the events which generate the most leads and are the most effective in generating business.

Company are looking for someone who are independent and self starter as this is a new role borne out of individuals in marketing doing this, but realizing they now need a full time dedicated resource

The contract is for 12 months initially but because event horizon they are looking at targeting people who want long term contracts and to be with the company a long time.

Role is hybrid with ideally 2 days a week in the offices in West London.

Please send CV to be considered

(Marketing, events manager, events consultant, lead generation events)