Assistant Store Manager

Job Description

Established in 1981, JD Sports is a leading omni-channel retailer of sports fashion, outdoors, and gym apparel worldwide.

As an Assistant Manager, you support the Store Manager in driving sales, developing talent, and ensuring a premium customer experience.

Role Overview

You are a key force behind store success, motivating the team, driving performance, and achieving sales targets and operational excellence.

Key Responsibilities

• Support the Store Manager with daily store operations to achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks and supporting service delivery, maintaining JD standards.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
• Maintain high presentation and operational standards, including pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines, escalating issues appropriately.

Skills & Experience Required

• Previous experience in retail management or supervisory role (e.g., Assistant Store Manager or Supervisor).
• Strong leadership skills with ability to guide, develop, and motivate staff.
• Confident interpreting KPI and sales data to support commercial decision-making.
• Excellent communication and interpersonal skills, ensuring professional customer interactions.
• Proven success driving sales performance and contributing to KPI achievement.

Desirable Attributes

• Passion for retail, sport, fashion, and representing the JD brand.
• Professional, proactive leader with solutions driven mindset.
• Resilient, adaptable, and composed under pressure.
• Customer centric with focus on delivering the premium JD experience.

Benefits

• Incremental holiday allowance.
• Staff discount on qualifying purchases across JD Group stores and online.
• Exclusive colleague bike discount scheme.
• Discounted gym membership.
• Personal development opportunities.
• Access to apprenticeships and accredited qualifications.

Equal Opportunity

We are a proud equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. All backgrounds, identities, and lived experiences are welcomed.