Area Sales Manager

Cole & Yates Recruitment Ltd Full time

Leicester, United Kingdom Posted on 04/28/2026

• Work Experience b2b sales, business development, indoor or outdoor play / construction and/or public open spaces sector
• Salary To £50,000 per year (OTE Guide £75,000)
• Country United Kingdom

We are recruiting for an Area Sales Manager on behalf of a market leading provider of indoor soft-playsystems and the creator of TAGactive, a proprietary RFID enabled gamified arenaexperience who will be working closely with clients in the leisure, familyentertainment centres, attractions and holiday sectors to deliver playful solutionsthat will help to attract visitors who both stay longer and come back again.

2026 will be a year of continuedgrowth as they see significant potential to scale the company, both in the UKand internationally, and will continue to invest in the team and infrastructureneeded to support long term growth.

On offer is a salary of up to £50,000a year, plus an uncapped commission scheme that pays £25,000 for on targetperformance, giving an OTE guide of up to £75,000 plus per year plus a companycar, 25 days holiday per year, enrolment into the company pension and regular teamactivities.

As the Area Sales Manager youwill be driving growth and fostering partnerships within the target sectors bytaking a consultative sales approach, focusing on providing "indoor amazementparks" that will draw visitors to the new play area.

As the Area Sales Manager, you will be:

• Developing a business plan for growth, with a mix of existing and new customers, to meet and exceed revenue targets within your area.
• Engaging with key decision makers within the target market and target clients.
• Establishing and growing these relationships to position the company as a trusted partner for the delivery of indoor play spaces.
• Taking the time to understand client's needs, particularly in relation to return on investment, and providing tailored solutions that align with the available space, budget and the client goals.
• Presenting technical and design solutions, demonstrating how indoor play spaces can increase revenue.
• Being the primary point of contact throughout the sales cycle from initial consultation through to project handover.
• Collaborating closely with internal design, project management and installation teams to ensure smooth delivery of projects.
• Overseeing project deliverables ensuring all commitments to clients are met.
• Conducting regular reviews with clients to gather feedback, assess satisfaction and explore potential for future projects.
• Maintaining an up-to-date knowledge of technical specification, innovation opportunities, industry trends and competitors within the indoor play sectors.

To be considered as the Area Sales Manager you will need:

• Proven experience in consultative, solution or technical B2B sales, ideally from within the indoor play, outdoor play, construction or public open spaces sector.
• Excellent communication and presentation skills with the ability to deliver impactful presentations that are tailored to client needs.
• To schedule and conduct regular follow-ups with clients to ensure satisfaction and identify opportunities for further engagement.
• To gather, organise and enter all relevant client data into their CRM system, ensuring accuracy and completeness.
• To collaborate with internal teams, including design, sales, project management and customer care to ensure seamless service delivery and client satisfaction.
• To monitor trends and competitor activities to identify new opportunities for strategic growth.
• To prepare and present regular reports on account status, growth opportunities and client feedback to senior management.
• To attend industry events and networking opportunities to represent the company and develop new strategic partnerships.
• The ability to work independently and be happy to travel regularly across the UK to meet clients and attend site visits.

On offer for the successful Area Sales Manager is:

• An annual salary of up to £50,000.
• An uncapped commission scheme that would pay £25,000 achieving set sales targets.
• 25 days holiday plus all Bank Holidays.