Addressable Solutions Lead

The purpose of this role is to support the Product Strategy Director by building technical responses for client pitches, analyzing outcomes, and developing the pitch process.

Key Responsibilities

• Take clear ownership of the Addressable solutions roadmap, ensuring priorities, milestones and dependencies are actively managed and aligned into a central Master Roadmap that coordinates delivery across all solution areas.
• Act as the specialist lead across YouTube, OLV and display, with working knowledge of key ecosystems such as Google, Amazon, TTD, SSP curation and publisher direct/video partner environments.
• Drive smarter planning, optimisation and measurement across YouTube, online video and display, defining what great performance looks like and building insight led frameworks that improve value, sharpen activation, strengthen reporting and turn campaign learnings into better client outcomes and future solutions.
• Demonstrate strong working knowledge of agency tools, systems and media workflows, including ad serving, trafficking, measurement setup, taxonomy discipline and operational governance.
• Work closely with AV and Social solution leads to ensure consistency of thinking across audience strategy, measurement, commercial logic and integrated planning.

Qualifications and Skills

• Deep expertise in YouTube, online video, display and addressable programmatic media.
• Strong working knowledge of Google's and Amazon ecosystem, plus broader programmatic platforms and publisher environments.
• Experience managing SSP and publisher relationships.
• Deep knowledge of the formats available across YouTube, online video and display, including how they function, where they add value, and the role they play within different planning, creative and performance objectives.
• Excellent knowledge of planning, buying, optimisation and measurement principles across addressable media.
• Strong understanding of audience led planning, activation and optimisation.

What We Offer

This is a permanent role based in our London office with flexible working arrangements. You'll receive a competitive salary and a benefits package that you can tailor to your needs.

Location

London

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.