Account Director
Posted 35 minutes 31 seconds ago by Gofractional
Location: London, United Kingdom
About the role:As Account Director, you'll own the client relationship and the delivery engine. Working across brand campaigns, always-on digital content, thought leadership and, event and marketing collateral, you'll be accountable for account health, project governance, stakeholder alignment, and commercial performance.
This is a hands-on senior role that demands both strategic thinking and operational discipline. You'll shape the partnership at a senior level while managing briefs, pipelines, compliance and brand workflows, and budgets with rigour and confidence.
What you will be doing:Client Partnership & Account Leadership
- Own the senior client relationship as primary point of contact for the client's marketing and communications team
- Translate business priorities into clear studio direction and creative briefs
- Chair status meetings, monthly business reviews, and strategic planning sessions, keeping the studio positioned as a high-value partner
- Manage client expectations through competing priorities and regulated timelines, without compromising relationships or output quality
- Proactively identify opportunities to grow the scope of the partnership
Project Management & Delivery
- Lead end-to-end delivery across the full creative portfolio, from brief intake through production, approvals, and final output, across digital, social, print, events, and long-form content
- Maintain full pipeline visibility, managing SLA frameworks, capacity risks, and project status across all in-flight work
- Act as the consolidation point for all client feedback before it reaches the creative team
- Build proactive project roadmaps in partnership with creative leads, supporting monthly planning and forecasting cadences
Compliance & Governance
- Manage compliance, brand and legal sign-off processes, ensuring all projects requiring regulatory review are flagged, tracked, and closed out with clear audit trails
Commercial Accountability
- Own account-level budget management: forecasting, purchase orders, spend tracking, and monthly financial reporting
- Source and coordinate external resources to match delivery capacity with project demand
- Flag commercial risks early and identify opportunities to grow account revenue
Gen AI & Agentic Thinking
- Integrate AI tools into project management and account workflows to improve planning efficiency, brief analysis, and status reporting
- Apply agentic thinking to complex, multi-stakeholder delivery challenges, breaking competing priorities into clear plans and finding efficient paths through ambiguity
- Experience in a senior account management role within a creative agency, in-house studio, or content production environment, working directly with marketing leadership
- Confidence managing multiple stakeholders with competing priorities, including the ability to challenge, educate, and hold senior stakeholders accountable constructively
- Familiarity with regulated industries, financial services, insurance, or similar, including compliance workflows, legal approval chains, and audit requirements
- Fluency in managing high-volume, multi-channel creative portfolios with tight deadlines and competing briefs
- Hands-on experience with SLA frameworks, tiered briefing processes, and feedback management protocols
- Experience coordinating external delivery partners, media, transcreation, and production suppliers, alongside internal creative teams
- Experience owning account-level budgets: purchase orders, spend reconciliation, and financial reporting to senior stakeholders
- Confidence identifying and communicating commercial risks early
- Working knowledge of AI tools that support planning, reporting, or brief analysis in a project management context
- A structured, adaptable approach to complex problem-solving, able to break multi-stakeholder challenges into clear steps and maintain focus when priorities shift
- Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning.
Req ID: 18157