Using AI to Improve Sales Forecasting and Market Strategy

Leverage AI for sales prediction and impactful marketing

Learn how professionals make smarter forecasts, optimise campaigns, and stay ahead in fast-paced markets.

Through real-world tools and step-by-step labs, you’ll learn to predict sales trends, personalise campaigns, and integrate AI into daily operations.

Predict trends and optimise campaigns with Gen AI

Discover the fundamentals of Generative AI and how it transforms sales forecasting accuracy and campaign effectiveness.

You’ll practise using AI models to analyse complex data, spot hidden trends, and predict shifts before they happen. Developing skills to cut bias, increase speed, and use real-time data for confident, proactive decision-making.

Integrate AI in operations and marketing

See how Gen AI elevates customer segmentation and automates lead scoring and qualification. You’ll explore applications in campaign personalisation, performance tracking, and business operations to increase return on investment.

Gain the confidence to apply AI in marketing analysis and daily work processes, driving measurable outcomes across your organisation.

Ethics, challenges, and responsible AI adoption

Tackle real-world challenges like data privacy, bias, and the limits of automation. You’ll assess the risks, responsibilities, and best practices for adopting AI-driven processes in sales and marketing.

You’ll walk away with an understanding of frameworks for ethical AI integration so you can drive results while maintaining trust and compliance.

Whether you are a sales manager aiming to boost productivity, a marketing analyst seeking to create targeted campaigns, or an aspiring professional ready to future-proof your career, this course equips you with the tools, knowledge, and confidence needed to excel.

Whether you are a sales manager aiming to boost productivity, a marketing analyst seeking to create targeted campaigns, or an aspiring professional ready to future-proof your career, this course equips you with the tools, knowledge, and confidence needed to excel.

• Analyse the capabilities of Gen AI for forecasting, customer segmentation, and trend analysis.
• Implement practical Gen AI solutions to enhance predictive analyses and marketing campaigns.
• Evaluate ethical concerns and strategies for responsible AI integration.
• Apply AI to scale productivity and make data-driven strategic decisions.