Introduction to Machine Learning: Art of the Possible

Explore the business potential of machine learning

Discover how machine learning helps organisations solve business challenges, uncover new opportunities, and make informed strategic decisions by understanding its core concepts and business value.

Connect machine learning opportunities to business impact

Explore how machine learning drives successful business outcomes by examining its core principles, real-world applications, and emerging opportunities, while discovering how AWS services such as Amazon Forecast, Amazon SageMaker, and Amazon Fraud Detector support innovation across industries.

Please note that to access the course content for this AWS course, you will go via an LTI link(s) to the AWS platform; you can then return to the FutureLearn course and mark the step as complete in order to receive your certificate.

This course is ideal for non-technical business leaders and decision-makers who are involved in, or preparing to support, machine learning initiatives. It is also suitable for participants of the AWS Machine Learning Embark program and Machine Learning Solutions Lab (MLSL) discovery workshops

This course is ideal for non-technical business leaders and decision-makers who are involved in, or preparing to support, machine learning initiatives. It is also suitable for participants of the AWS Machine Learning Embark program and Machine Learning Solutions Lab (MLSL) discovery workshops

• Define machine learning.
• Describe the positive feedback loop (flywheel) that drives machine-learning projects.
• Describe the different business domains impacted by machine learning.
• Describe the potential for machine learning in underutilized markets.