Data-Driven Storytelling: Influence Investment with Visual Insights

Learn to communicate complex data with clarity and impact

Financial data is powerful—but only if people understand it. This 100% online course shows you how to transform complex numbers into clear, engaging stories that drive decisions.

You’ll learn the tools of visualisation, the craft of narrative, and the skills to bring both together in reports and presentations that capture attention and inspire action.

Understand the fundamentals of data-driven storytelling

Begin with the core principles of data storytelling. Explore how combining insights with narrative makes information more persuasive, and learn to shape messages that match your audience’s needs.

Discover techniques for structuring a story with purpose and impact, blending analysis, visuals, and narrative to keep your audience engaged.

Master data visualisation techniques and tools

Build on these foundations by learning to create visuals that make data clear and compelling. Use Python to design charts and diagrams that reveal flows, trends, and interactions in complex financial data.

Apply best practices in clarity, minimalism, and colour use, and see how to integrate visuals smoothly into your storytelling.

Craft and present compelling financial narratives

Bring everything together by combining analysis and visuals into persuasive narratives tailored for stakeholders and investors. Use storytelling frameworks that emphasise context, conflict, and resolution to make your work memorable.

You’ll walk away with the confidence to present stories that connect logically and emotionally, giving you the skills to influence decisions and create impact in business.

This course is ideal for data analysts, marketers, business strategists, investors, and communicators who want to utilise data storytelling and visual insights to inform decisions and influence stakeholders across various sectors.

This course is ideal for data analysts, marketers, business strategists, investors, and communicators who want to utilise data storytelling and visual insights to inform decisions and influence stakeholders across various sectors.

• Define the scope and requirements of the advisory message based on its purposes and targeted client impact.
• Prepare and structure financial data to create Sankey diagrams to visualize flow and interactions as a basis for story design using Python software.
• Develop financial data stories by combining analysis, visualization, and structured narrative techniques.
• Present financial insights using clear and engaging storytelling techniques.