Business Research Methods II: Research Design and Data Collection

Master research design fundamentals and practical data collection techniques

Continue your learning with Taipei Medical University on their follow-up to their Business Research Methods series on this five-week online course.

Building on the foundational ideas introduced in part one, you’ll explore research philosophy, data types, sampling, and both quantitative and qualitative collection methods.

You’ll see how effective research design clarifies questions, guides method selection, and prevents wasted effort, helping you conduct studies with confidence.

Grasp research design principles and philosophy

Start by grasping the core principles of research design and how different philosophical approaches shape your methods.

You’ll learn to match your research questions with the right frameworks, making sure your study is clear, coherent, and meaningful.

You’ll also explore the differences between qualitative and quantitative approaches, gaining the confidence to choose the right design for your research goals. This foundation will make your investigations more effective and focused.

Explore data types, sampling techniques, and data sources

Next, dive into the world of data. Learn how to pick the most relevant sources for your research and understand the different types of data and how to use them effectively.

You’ll also look at sampling techniques, from probability to non-probability methods, and see how to gather reliable, representative data that really supports your study.

Apply methods for quantitative and qualitative data collection

Finally, put your knowledge into practice. Learn how to design clear, reliable questionnaires for quantitative research and how to run interviews and focus groups that give you rich, meaningful insights.

This course is perfect for anyone seeking to enhance their research design and data collection skills, including students preparing theses, academic researchers, and professionals in business research settings.

This course is perfect for anyone seeking to enhance their research design and data collection skills, including students preparing theses, academic researchers, and professionals in business research settings.

• Understand the fundamental concepts of research design
• Recognize different perspectives of research philosophy
• Identify and select appropriate sources of data
• Grasp the logic and techniques of sampling methods
• Design high-quality questionnaires and interview questions
• Evaluate the reliability and relevance of data