Senior Marketing Manager

Posted Thursday 27 November 2025 at 06:00

Built on the exceptional foundations of six leading event and community brands, Techoraco has been connecting leaders in fibre, towers, data centres and markets for over 25 years. With this heritage at our core, we are dedicated to using our strength, expertise, scale and standing to drive forward the most efficient and the most effective marketplaces across digital infrastructure and technology.

The Senior Marketing Manager is a pivotal role responsible for conceptualising, developing, and executing innovative marketing strategies to drive paid attendance across a small portfolio of shows. This person will play a critical role in elevating the event's brand profile, ensuring its market positioning resonates with target audiences, and crafting communication strategies that maximise delegate sales and sponsorship revenue. The role requires a nuanced understanding of event positioning, branding, pricing, communication, digital marketing and data-driven decision-making to achieve ambitious commercial goals.

Core Responsibilities

• Strategic Marketing Planning: Develop and oversee the end-to-end strategic marketing plan for the events, aligning with overall organisational objectives and commercial targets. Leverage audience insights, competitor analysis, and market trends to inform a holistic, multi-channel approach.
• Event Positioning: Define and articulate the event's unique value proposition in a crowded marketplace. Develop positioning statements, messaging frameworks, and differentiation strategies to ensure the event appeals to priority segments and attracts high-quality, paid attendees.
• Brand Development & Stewardship: Steward the development and consistent execution of the event's brand identity across all touchpoints, including digital, print, social, and experiential. Ensure all communications reflect the event's core values, personality, and promises, driving emotional resonance and brand affinity.
• Pricing Strategy: Collaborate with commercial and finance teams to establish optimal ticket pricing structures and promotions to maximise yield.
• Integrated Campaign Management: Lead the creation and execution of integrated, data-driven marketing campaigns spanning digital (e.g., paid social, search, display), PR, advocacy, content, email, and partnerships. Drive the paid attendance funnel from awareness through to purchase and post-event engagement.
• Target Setting & Performance Monitoring: Set clear KPIs for ticket sales, engagement, and campaign ROI. Utilise analytics platforms and marketing dashboards to track, report, and optimise performance, adjusting strategy in real-time to ensure delivery against attendance targets.
• Stakeholder Collaboration: Work cross-functionally with internal teams (event production, sales, finance, operations) and external agencies to ensure alignment on goals, messaging, and execution timelines.
• Customer Journey Optimisation: Map the customer journey from first touch through to post-event advocacy, identifying friction points and opportunities to enhance conversion and attendee satisfaction.
• Market Research & Audience Insights: Commission and interpret audience research to identify motivators, barriers, and triggers for purchase within target segments. Maintain an up-to-date understanding of competitor events, emerging industry trends, and shifting demographic preferences.
• Budget Management: Develop and manage marketing budgets, ensuring efficient and effective allocation of spend to deliver the highest possible ROI.
• Content & Storytelling: Guide the creation of engaging, persuasive content that brings the event's brand story to life. Ensure content supports key themes, showcases headline speakers, and spotlights unique event experiences, fostering anticipation and purchase intent. Craft compelling value-led messaging that highlights the event's return on investment, exclusive opportunities, and unmissable experiences to encourage conversion.
• Risk Management & Contingency Planning: Proactively identify potential risks to achieving attendance and revenue targets. Develop contingency plans and strategies to mitigate challenges.

Key Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of progressive marketing experience, with a proven track record of driving paid attendance at large-scale events (1,000+ attendees), ideally in a B2B environment.
• Deep knowledge of event positioning, brand strategy, pricing and communication. Demonstrated ability to develop value propositions and go-to-market strategies that deliver measurable commercial results.
• Exceptional verbal and written communication skills, with an aptitude for persuasive storytelling and executive-level reporting.
• Analytical Mindset: Highly data-literate, with the ability to interpret campaign metrics and audience insights to drive optimisation and learning.
• Strong organisational skills and experience managing multiple concurrent projects, resources, and stakeholders under pressure.
• Demonstrated ability to develop and execute creative campaigns that capture attention and drive action in a competitive space.
• Experience working in matrixed environments, managing agency relationships, and influencing cross-functional teams without direct authority.
• Mastery of digital marketing platforms, CRM systems, social media, and campaign automation tools. Familiarity with emerging technologies and martech solutions is advantageous.
• A deep appreciation for live experiences and the unique dynamics of event marketing.

We offer a competitive compensation package which empowers our employees to thrive both professionally and personally. Our benefits package includes medical, dental and vision coverage, employer matching retirement plan, flexible work arrangements, vacation time & paid holidays, tuition reimbursement & learning resources.

Techoraco provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.