Performance Business Director (tech client)

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health. ABOUT THE CLIENT Adobe is one of the largest and most diversified software companies in the world. Adobe empowers everyone - from individuals and small businesses to government agencies and global brands - to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 31,000 employees, they achieved revenue of US$21.5 billion in fiscal year 2024. Adobe has three major product lines: Creative Cloud to unleash creativity, including famous apps such as Photoshop, Document Cloud to accelerate document productivity, including Adobe Acrobat, and Experience Cloud to power digital businesses, including Adobe Analytics. Adobe have been at the forefront of digital technology for over 40 years and continue to see rapid sales growth. They are an exciting, dynamic company with a respectful internal culture based on their four key values: Genuine, Innovative, Exceptional & Involved. From a marketing perspective, Adobe are one of the most sophisticated digital marketing businesses in the world. Their activity is split between upper funnel and performance budgets, and they invest circa $180m in media in EMEA alone. This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation. Changing the world through digital experiences is what Adobe's all about. They give everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences! They are passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Adobe is on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realise that new ideas can come from everywhere in the organisation, and we know the next big idea could be yours!

Job Description

In 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London. The EMEA team, which has 95 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full funnel strategies to maximise Adobe's digital engagement.

About the Role

As our client's business continues to mature we are seeking a Performance Business Director to join our growing team and help our clients unlock the full potential of our strategic planning capabilities. You will play a pivotal role in developing a world class communications planning product for our team and use proactive thought leadership to help clients unlock new sources of growth.

About the Work Leadership & Team Management

• Overall leadership of Adobe.pub's EMEA performance product across upper and lower funnel activity in Programmatic Media, Paid Search, and Paid Social for the Acrobat Product Group
• Manage and coach a multi disciplinary team, including direct line management responsibility for Programmatic, Search, and Social talent dedicated to the Acrobat product group
• Represent all performance workstreams for Acrobat on the Adobe.pub management team and collaborate with other product group leads

Strategy Development & Planning

• Work in partnership with the Acrobat Planning Lead to develop and implement a vision for deploying Adobe's media investment in performance channels to deliver optimal business and ROI outcomes
• Develop effective and efficient quarterly performance strategies across all channels to drive brand, digital, and business results
• Move Adobe towards a "full funnel" approach combining upper and lower funnel media for maximum efficiency and effectiveness
• Always seek out new and improved planning approaches, partners, data sets, processes, and ways of working to continuously improve the team

Measurement, Analytics & Optimization

• Effectively analyse historical campaigns to integrate learnings into future campaigns, in collaboration with analytics teams within Adobe.pub and Adobe
• Work with strategy leads to oversee a robust test and learn program to improve Adobe's media effectiveness
• Help Adobe overcome walled gardens to understand the actual impact of different channels on results

Partnership & Collaboration

• Develop relationships with key media vendors to negotiate partnerships for Adobe
• Collaborate with Performance Leads in APAC, Japan, and the US to share and adopt best practices to accelerate performance delivery
• Contribute to the development of the broader global Adobe.pub, Zenith Global & Publicis Media performance product
• Look for opportunities to expand Adobe.pub's relationship and scope with Adobe by providing services that drive growth for the client's business

Responsibilities

What You Need to Succeed

• Digital first leader who can craft compelling, data driven stories and influence diverse stakeholders
• Strategic thinker with expertise in digital performance, analytics, and optimization to shape client media strategies
• Technical proficiency and hands on experience in Programmatic, Paid Search, or Paid Social activation
• Proven team leader who builds high performing, motivated, and collaborative teams
• Strong account management skills to ensure seamless delivery and trusted relationships with Adobe and internal stakeholders
• Excellent presentation and communication abilities to confidently engage senior stakeholders
• Commercially driven and proactive, with strong problem solving skills and ability to elevate issues early
• Analytical and detail oriented, adept at interpreting data, spotting trends, and ensuring accuracy

Additional Information

Publicis Groupe operates a hybrid working pattern with full time employees being office based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).