Marketing Manager - B2B

Marketing Manager - B2B

Are you a results-driven B2B marketer with a passion for lead generation and customer engagement?

If so, this opportunity could be the right next move for you.

The Role

We are seeking a Marketing Manager (B2B) to take ownership of a suite of products and deliver meaningful demand generation for our client's sales team.

This is a pivotal role in shaping the marketing strategy and driving growth across multiple products. You will work closely with the sales team to ensure a steady pipeline of high-quality leads, nurture prospects through the sales process, and activate customers for long-term engagement. Your focus will include automation, account-based marketing, customer activation, and win-back strategies.

In this role, you will design and deliver integrated marketing campaigns that generate a consistent flow of qualified leads - around 100 per month - while optimising conversion throughout the sales funnel. You will manage the lead pipeline, ensuring smooth handover to sales and a seamless customer journey. Working hand-in-hand with sales colleagues, you will develop account-based marketing strategies to acquire and grow strategic clients, while creating compelling content and campaigns across email, social, PPC, SEO, and automation platforms.

From planning and budgeting to reporting and compliance, you will ensure every campaign is impactful, data-driven, and aligned with business objectives.

Our client is a membership organisation.

Key facts:

Full-time, permanent position

Salary of up to £45,000 p.a.

Hybrid working model - 2 days a week in our client's office in Swindon

What You'll Bring

• Extensive B2B marketing experience

• Strong understanding of digital marketing tools and platforms (Google Ads, Facebook Ads, SEO, email marketing, etc.)

• Proven track record of managing successful marketing campaigns

• Proven experience in media purchasing

• Experience with marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud)

• Familiarity with analytics tools (e.g., Google Analytics)

• Knowledge of branding and creative processes

• Previous experience in membership, charity or not for profit sector (ideal)

• Familiar with CRM tools, in particular Salesforce

• CIM qualification or Marketing degree preferred.

Interested?

For a confidential conversation with FJWilson Talent before applying, you can contact us on , or email us at

Please note, we reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

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The services advertised by FJWilson Talent Services are those of a recruitment business.

We encourage applications from all sections of the community. Furthermore, qualifications and/or experience identified are indicative. We will consider applications from candidates who have comparable qualifications and/or experience for role advertised.