Inam Mahmood joins Nielsen as General Manager, Audience Measurement, EMEA

London, UK - January 15, 2025 - Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut, will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and will be based in London.

At Revolut, Inam played a pivotal role in driving revenue growth and built and led high-performing teams across the commercial function. He also developed and executed the brand's GTM strategy, shaping its narrative and positioning.

Prior to that, Inam joined TikTok as the first commercial hire in EMEA in 2018, where he launched and scaled the advertising business and later led the launch of TikTok Shop in the region. He also led various monetisation initiatives across the business.

Amilcar Perez, Chief Revenue Officer, Audience Measurement, Nielsen, commented: "It is vital for us to continually innovate and exceed the demands of a dramatically changing media landscape, continuing to service our clients in as many new and different ways as possible and ensure that we help them to shape the future of media.

"With a career spanning 20 years, Inam has played a critical role in launching and growing digital businesses across various mobile and video startups, including world famous brands such as Revolut, TikTok, and award-winning creative mobile firm, Adludio. I am confident that this exceptional experience will help us to navigate the way forward in new and exciting ways for our EMEA team."

Inam Mahmood, General Manager, Audience Measurement, EMEA, added: "I am thrilled to join Nielsen and contribute to its fantastic reputation of driving innovation and delivering actionable insights to our clients. In today's rapidly evolving and fragmented marketplace, understanding consumer behaviour is more critical than ever. I look forward to working with this talented team to deepen our client relationships and partnerships, explore new growth opportunities, and continue Nielsen's exceptional commitment to shaping the future of audience measurement across the EMEA region."

Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences-now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at and connect with us on social media (X , LinkedIn , YouTube , Facebook and Instagram ).