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Email Marketing Executive - Hybrid working in Maidstone

Posted 12 days 22 hours ago by Submission Technology Limited

£30,000 - £35,000 Annual
Not Specified
Marketing & PR Jobs
Kent, Maidstone, United Kingdom, ME141
Job Description

Job Title: Email Marketing Executive

Reports to: Consumer Communications Manager

Submission Technology is a well-established, innovative Digital Marketing company based in Turkey Mill, Maidstone.

Over the last 20 years, we have grown from a small, family-run business to a thriving company with a successful portfolio of DTC brands and consumer websites, employing over 40 members of staff.

We are looking for an Email Marketing Executive to join our comms team of 3. This is a dynamic, creative, fast-paced and analytical role for an ambitious candidate.

Main purpose and scope of the role:

You will be working on comms across a variety of our consumer team sites, driving performance, working to targets and helping to look after the health of our email & comms programmes. You will be a creative team player, have email marketing experience, be a problem solver and always be up for a challenge. You'll be joining a team who have over 15 years of combined email experience, in a changing industry, you'll help us hunt our next big wins.

Key Duties & Responsibilities:

  • Work with product managers and media buyers to support our overall company goals
  • Maintain & monitor the health of our email, push and SMS activities using our own and 3rd party tools, including Google Postmaster
  • Design and develop email & comms streams for multiple sites
  • Manage and create content for newsletters and automation
  • Increase key metrics in line with our KPIs, by optimising content and running split tests
  • Maintain and enforce email, push and SMS best practices
  • Plan and implement user journey lifecycle workflows
  • Implement segmentation strategies and traffic source analysis
  • Have an awareness of competitors and research their behaviours whilst maintaining knowledge of industry trends and changes.
  • Communicate test results to relevant stakeholders, and share wins with other members of the team
  • Enforce GDPR best practices across all UK sites

Person Specification:

  • Organised
  • Team Player
  • Multitasker
  • Able to work to a brief
  • Ability to use initiative and can work independently, but also with the team
  • Ability to learn and adapt to industry standards and Submission Technology tools
  • A strong attention to detail

Essential skills/experience:

  • Copywriting/Proofreading
  • Great communication skills
  • Time management
  • Creativity
  • Basic Photoshop and/or Canva
  • Problem-solving
  • Adapts to tools & surroundings
  • Research Skills
  • Performance Stats Analysis

Desirable skills/experience:

  • Experience of Email Service Provider's (ESP's)
  • Data list management
  • Data analysis
  • Identifying trends or opportunities
  • Basic understanding of HTML code
  • Microsoft Office

Perks & Benefits:

  • Competitive salary + monthly bonus (following completion of 3-month probation period).
  • 2 work-from-home days per week.
  • Flexible options regarding start and finish times
  • On top of your holiday allowance, you'll get an extra birthday day off every year
  • Additional holiday days on completion of minimum service
  • Social events paid for by the company
  • Staff rewards system
  • Free fruit, snacks, soft drinks, teas & coffees
  • Free parking
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