Digital Analytics Implementation Consultant

Digital Analytics Implementation Consultant

The Digital Analytics Implementation Consultant will be a hands-on expert responsible for end-to-end technical implementation and optimisation of web and marketing tracking technologies for our clients.

This role involves a combination of technical expertise, problem-solving, and client communication, ensuring the accurate and effective collection of data to inform marketing strategies.

The ideal candidate will possess a strong passion for digital analytics, with a particular emphasis on Google Analytics 4 (GA4), Google Tag Manager (GTM), and marketing pixel implementation.

Please only apply if you meet the following non-negotiable criteria:

• Expert Hands-on Implementation: You must have 2+ years of hands-on experience leading the technical implementation and configuration of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for enterprise-level websites. This is not a reporting-only role.
• Marketing Pixel Expertise: You must have a proven ability to implement, troubleshoot, and validate various marketing pixels (e.g., Facebook, LinkedIn, TikTok) directly through a Tag Management System.

Responsibilities

Analytics Implementation & Execution

• Lead the implementation and configuration of Google Analytics 4 (GA4), Google Tag Manager (GTM), and various marketing pixels (Facebook, LinkedIn, etc.)
• Ensure data accuracy and reliability through rigorous testing, validation, and quality assurance processes.
• Design and implement comprehensive measurement plans to track key performance indicators (KPIs) across all digital marketing channels (SEO, PPC, Social Media, etc.)
• Proactively identify and resolve complex tracking issues, providing effective and timely solutions.

Data Analysis & Reporting

• Extract and analyse data from GA4 and other sources to identify trends and insights related to tracking implementation, data quality, and user behaviour.
• Contribute to the development and automation of reports and dashboards using tools such as Looker Studio to monitor client performance and track the effectiveness of tracking configurations.
• Provide data-driven recommendations to optimise tracking setups, enhance data collection strategies, and improve the overall quality of analytics insights.

Client Management

• Serve as a primary point of contact for retainer and project Clients regarding their tracking and data-related needs, building and maintaining strong, long-term relationships.
• Collaborate with clients to understand their business objectives and translate them into clear, actionable tracking and measurement plans.
• Present tracking solutions, findings, and recommendations to clients in a clear and concise manner, ensuring client understanding and confidence.
• Manage client expectations, project timelines, and deliverables effectively.

Strategic Contribution

• Contribute to the development of innovative tracking methodologies, tools, and best practices.
• Identify opportunities to leverage data and technology to improve the efficiency and effectiveness of the agency's tracking processes.
• Maintain a strong understanding of the latest tracking trends, technologies, and best practices, and share knowledge with the team.

Qualifications

Experience

• 2+ years of experience in a digital analytics role, preferably within a marketing agency.
• Stronger candidates will have 5+ years of experience in a client-facing digital analytics role, with a proven history of leading data layer, tag management and GA/GTM implementation projects for large-scale websites, preferably in a client-facing agency environment.

Technical Skills

• Experience with other Tag Management Systems (Tealium, Adobe Launch) is a significant advantage.
• Proven ability to implement and troubleshoot various marketing pixels (e.g. Facebook, LinkedIn)
• Familiarity with data manipulation and analysis using spreadsheet software (e.g., Google Sheets, Excel)
• SQL skills are required for debugging and data quality validation purposes.
• Comprehensive understanding of data privacy regulations (GDPR) and best practices for ethical data collection and usage (e.g. Google Consent Mode).

Soft Skills

• Strong analytical and problem-solving skills, with a focus on identifying the root cause of technical issues.
• Excellent written and verbal communication skills, with the ability to explain complex technical concepts clearly and concisely to both technical and non-technical audiences.
• Ability to work independently and collaboratively within a team, contributing to a positive and productive work environment.
• Exceptional attention to detail and a commitment to ensuring data accuracy and reliability.
• Client-focused approach with a dedication to providing high-quality service and building trust.
• Ability to manage multiple projects and priorities effectively in a fast-paced environment.

Send a covering letter, CV and anything else you think showcases your talent to

Jaywing is an equal opportunities employer.