Customer Marketing Executive

Must travel to Manchester at least once a month. Ideally North-West based but experience is more important.

We're on the lookout for a Customer Marketing Executive to join our fast-growing team at Vypr.

What we do

Vypr is a Manchester HQ'd Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products faster.

We're a scale-up business with huge growth ambitions. We've proved product market fit with our existing offering, and now we're ready to scale at pace. We're using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI-enhanced insight.

You'll work in a high-performing and agile marketing team, reporting to the Marketing
Manager and collaborating closely with the Customer Growth Team to drive retention and
expansion within our existing customer base.

Things that you will do

• Execute end-to-end digital campaigns focused on existing customers through various channels, including email, paid social, and retargeting
• Support the implementation of ABM (Account-Based Marketing) campaigns for key customer accounts
• Create and manage customer-focused content, including case studies, success
  stories, and product updates
• Assist in planning and executing customer webinars, virtual events, and user
  community initiatives
• Monitor campaign performance metrics and prepare regular reports on customer
  marketing activities
• Maintain and update customer segmentation in HubSpot to ensure targeted communications
• Collaborate with the Customer Success team to identify upsell and cross-sell opportunities
• Support the creation of customer onboarding materials and resources
• Assist in managing customer advocacy programs and gathering testimonials
• Help coordinate customer feedback loops to inform product development and
  marketing strategies

What you will be responsible for

• Day-to-day execution of customer marketing campaigns and initiatives
• Maintaining accurate campaign tracking and reporting dashboards
• Supporting the achievement of Net Revenue Retention (NRR) targets through
  effective customer marketing
• Ensuring timely delivery of customer communications and marketing materials
• Managing the customer marketing calendar and campaign schedules
• Contributing to the improvement of customer marketing processes and templates

What you are good at

• Strong organisational skills with the ability to manage multiple campaigns simultaneously
• Data-driven mindset with experience in analysing marketing metrics and campaign
  performance
• Working knowledge of marketing automation platforms (HubSpot experience preferred)
• Understanding of B2B SaaS customer lifecycle and retention strategies
• Excellent written communication skills for creating customer-facing content
• Basic understanding of ABM principles and customer segmentation
• Proficiency in Microsoft Office and Google Workspace
• Experience with social media management and paid advertising platforms
• Creative problem-solving and attention to detail
• Ability to work collaboratively in a fast-paced environment

What's important to you

Agile: You will embrace flexibility, making quick, informed decisions, and
driving continuous improvement through testing and iterating

Candid: You will help foster a transparent, trusting environment where ideas are challenged with care, and
celebrating team successes

Driven: You will promote inclusivity, accountability, and ambition, ensuring goals are met and contributions are valued

Caring: You show empathy, support charitable initiatives, and create a safe, friendly work environment for all team members

What we offer

• Company-paid medical cash plan
• Enhanced annual leave
• Work from anywhere up to 4 weeks a year
• Access to a global benefits and reward platform
• Access to well-being support, including an Employee Assistance Programmes
• Life Assurance
• Day off on your birthday
• Enhanced parental leave
  

What next?

Our Talent Selection process focuses on creating a mutual, fair and transparent dialogue that helps you and us to establish whether the role could be a rewarding career fit. We will create space to discuss your ambitions and our growth plans, as well as the context of the role, give you the opportunity to engage with your potential Line Manager and Team Members, showcase your skills in a live task and visit our Manchester HQ.

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