Channel Field Marketing Manager - Cybersecurity

Req ID 26-308

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity employment.

We are seeking a dynamic and results driven Channel Field Marketing Manager with a focus on cybersecurity to develop and execute our Channel Marketing strategy in collaboration with partners. This role is pivotal in aligning marketing initiatives with our business objectives, driving pipeline growth, and enhancing partner generated leads through innovative demand generation programs and engaging events tailored to the cybersecurity landscape.

Key Responsibilities:

• Define marketing goals and KPIs that align with overall business objectives to ensure a clear focus on pipeline growth and partner engagement.
• Work closely with the Sales team to track opportunity conversion rates and optimize demand generation efforts, supporting both new customer acquisition and retention of existing customers.
• Assist in the onboarding process and go to market planning for new channel partners, ensuring they are equipped with the necessary tools, resources, and knowledge of our cybersecurity offerings.
• Articulate product and solution information in the context of cybersecurity challenges and business value, effectively moving prospects through the sales cycle.
• Take the lead in developing channel partner programs and activities that drive engagement and results, specifically tailored to the cybersecurity market.
• Align tactical marketing plans with broader marketing strategies, ensuring consistency and effectiveness across all initiatives.
• Remain adaptable to changing market conditions and organizational requirements, demonstrating flexibility in approach and execution.
• Align marketing plans with tangible business outcomes using campaign tracking tools.

Qualifications:

• Proven experience in channel marketing preferably within the cybersecurity industry.
• Strong understanding of cybersecurity solutions, partner business models, and the buyer's journey.
• Excellent relationship building skills with internal and external stakeholders.
• Results oriented mindset with proficiency in reporting and analytics.
• Exceptional communication and presentation skills.
• Ability to thrive in a fast paced, dynamic environment.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development in the cybersecurity field.
• A collaborative and innovative work environment focused on cutting edge security solutions.

If you are passionate about channel and have a track record of driving results through strategic partnerships, we would love to hear from you! Apply today to join our team.