Head of Sales

Location: Letchworth, Herts - Office-based with some field travel across England & Wales

Salary: Competitive basic salary, plus uncapped bonus

Job Type: Permanent

About the Business:

This family-run business is built on care, respect, and craftsmanship, and is on an ambitious journey to double in size while remaining true to its core values - empowering customers through education, trust and high quality products.

The Opportunity - Head of Sales:

Reporting directly to the Managing Director, the Head of Sales will lead the commercial transformation, unifying internal and field teams, and embedding a high-performance, coaching-led culture. This is a true opportunity to shape the sales function at a business poised for significant growth, with direct influence on strategy, revenue, and customer experience.

About the role:

• Monday to Friday, 08:30-17:00
• Competitive base salary with uncapped bonus and profit-sharing potential
• Clear progression to Commercial Director
• Opportunity to transform a business while maintaining a values-driven culture
• Senior leadership position with genuine strategic influence

Key Responsibilities:

• Define and execute the commercial strategy, aligning teams behind a consultative, trust-based sales approach
• Develop new channels, partnerships, and digital pipelines to drive growth
• Lead, mentor, and inspire sales managers and teams, embedding accountability and capability
• Implement data-driven performance management, CRM processes, and territory strategies
• Collaborate cross-functionally with marketing, IT, and operations to deliver exceptional customer engagement

The Ideal Candidate:

• Proven track record leading high-performing B2B/B2C sales organisations
• Strategic, analytical, and data-driven decision maker
• Exceptional influencer with authority and credibility at senior level, plus coaching ability
• Skilled in consultative selling, partnerships, and change management
• Empathetic, inspiring leader with a strong commercial mindset

For further information or to discuss this opportunity, please contact Chloe on . Otherwise, we encourage you to apply today.

Thank you for your interest in this vacancy, which is being advertised by OA Group, who are acting as an employment agency / business. Your application will be considered in competition with others and we will contact you within 3 working days.