Global Consumer and Market Insights Lead, Womenswear & Handbags

Global Consumer and Market Insights Lead, Womenswear & Handbags

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

Position Overview: Global Insights Director role based in London to manage all research and insights on Womenswear & Handbags, supporting the global brand, marketing, merchandising and sales teams.

• Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags, including working in close partnership with the global & regional brand and marketing teams.
• Build strong relationships with, and manage agencies effectively to achieve strong results that meet our need to marry 'magic & logic' or 'data with style'.
• Ensure key learnings & implications are discussed with all relevant teams, particularly supervising and supporting the regional teams with the understanding and sharing of insights to all key stakeholders in their markets.
• Deliver strategic business support to the global Womenswear & Handbag Brand and Marketing teams & support regional teams.
• Deliver yearly 360 analysis combining insights from U&As, brand health, social listening, identifying new category, brand or market opportunities to feed into category, brand and marketing strategies.
• Support all global WW & Handbags Board meetings & Long-Range Planning analysis.
• Provide regular updates to the business on any relevant macro-consumer shifts, fashion trends & competitor developments impacting Womenswear & handbags categories.
• Support the global marketing team to ensure insights inform advertising development, from concept to post-campaign assessment.
• Contribute to the consumer centricity shift by driving adoption of Consumer insights within brands, regions and markets ways of working.

Experience, Skills & Knowledge: A proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury business.

Required skills include excellent ad hoc research skills (both quantitative and qualitative) with expertise across consumer and shopper methodologies; proven ability to drive briefs, effectively manage agencies, build out analysis from scratch from data tables and pull together strong & impactful stories.

Luxury or fashion sensibility, passionate about understanding our consumers, having the sensitivity/ flair to gather regional nuances and implications for our business.

Exceptional analytical skills and commercial awareness, with a passion for turning complex and multiple sets of data into clear, business-led recommendations.

Proven leadership experience, with evidence of driving business change/ growth and an entrepreneurial mindset to drive the business's consumer centricity transformation.

Ralph Lauren is an equal opportunities employer and welcomes applications from diverse candidates.