Account Director

Agency :

Ledger Bennett

Job Description :

As an Account Director at Ledger Bennett, you will act as a strategic partner to our clients-guiding them through the complexities of modern B2B marketing and orchestrating cross-functional team to deliver insight-driven, results-focused marketing programs.

Title

Account Director

Line Manager

Client Services Director

Purpose of the role

Act as a strategic guide to clients and orchestrate the internal specialist teams to deliver best-in-class B2B marketing programs.

You'll play a critical role in growing key accounts, leading client relationships, and championing bold, award-worthy work that aligns with our commitment to driving real business impact.

Measuring Success

• Commercial performance vs forecast (at individual client level)
  

• Growth and retention of allocated accounts
  

• Delivering award-worthy work across allocated clients
  

• Client satisfaction results of allocated clients
  

• Contribution to team development, culture, and cross-agency collaboration
  

Overview of responsibilities

Client Direction

• Build and own relationships with day-to-day client contacts
  

• Orchestrate the internal specialist teams to deliver against scopes of work
  

• Write clear and thoughtful scopes of work that allow the agency to do the best work possible
  

• Spot opportunities for cross & up-sell across clients
  

• Update account plans for clients, highlighting next steps to growth
  

Project Direction

• Lead key projects for clients and ensure their successful completion, on time and on budget
  

• Use to manage projects professionally and in an organised manner
  

• Write clear and concise briefs that enable specialist teams to do their best work
  

• Identify risks and solve them as early as possible to avoid client escalations
  

Commercial Management

• Take on responsibility for achieving the commercial targets of allocated clients
  

• Know the annual forecast for allocated clients
  

• Consistently and thoughtfully complete billing plans and commercial reports in
  

• Report on the risk and opportunity across clients on a weekly basis
  

• Contribute to quarterly forecasting by providing a point of view on client revenue pacing
  

B2B Marketing

• Pro-actively stay up-to-date on B2B Marketing best practices and technological advancements
  

• Continuously build strong knowledge base across brand media, demand generation and/or ABM
  

• Set the standard for learning for more junior members of the team to follow
  

• Share insights with internal teams and clients to inform strategy and creative
  

• Bring a challenger mindset to the work-we don't do safe, we do smart and bold
  

Required Experience & Skills

Essential:

• 6+ years of experience in B2B marketing, ideally agency-side
  

• Proven ability to manage large, complex client accounts
  

• Strong commercial acumen with experience hitting revenue targets
  

• Exceptional relationship builder, having gravitas with senior clients
  

• Comfortable leading multi-disciplinary teams to deliver integrated campaigns
  

• Strong writer and communicator-clear, compelling, and strategic
  

• Proficient with project management tools (e.g., ), and familiar with performance data and reporting
  

Nice to Have:

• Experience with technology, SaaS, or professional services clients
  

• Knowledge of marketing automation, CRM systems, and ABM platforms
  

• Familiarity with the Revenue Team concept and integrated agency models
  

Location & Working Model

• Based in the UK, with flexible, hybrid working
  

• Typically 1-2 days/week in the office
  

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.